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1 min read
1 min read
Before starting on some snazzy and effective ways to feature your customers' praises, we must address how critically important these personal statements are to your business. If you're not already including testimonials on your website, email marketing campaigns and social media, then you're missing out on a veritable cash cow.
People trust people first, then companies.
Oh! Don't even think about creating false testimonies, its like marketing perjury. Take the time to reach out to your customers (and clients) and ask about their experience with your products and services. One of the best ways to collect testimonials is through surveys, allocating a portion for commentary. And, always ask permission to use for public use!
So here are some of the best places to feature customer testimonials:
If you have those bases covered, then you'll be able to finesse the testimonials to further engage potential customers and clients. To add some panache, try these little suggestions:
Also, ask for permission to edit or alter the statement. Meaning, if you're allowed to condense it or fix grammatical or spelling errors. You'd be surprised at how common this is with testimonies.