Compliance 101 - Free Email Addresses Hurt Deliverability Rates

Industry Solutions using Marketing Automation

Email Marketing | Personalize and Customize Your Messages

1 min read

The SimplyCast Compliance department "delivers" once again with very important tips on improving your deliverability and overall happiness. Yes, they are that good.

As an online marketer, inbox placement and increased ROI is key. There are a few tips you can follow to help increase both. If you are sending email from a free email address, such as Hotmail, Gmail or Yahoo, your probability of reaching the inbox decreases.

We mentioned before the importance of keeping your "from address" consistent so that the recipients know who you are and can whitelist your email address.

It is also important to use a personalized domain in your from address. This shows professionalism to your recipients and increases company familiarity.

Many spam filters score your from address higher if you use free emails addresses, which increases the possibility of your mail being sent to the junk folder or filtered out completely. To increase the chances of your email not being flagged as junk, the use of a personalized domain is a quick and easy change to help avoid mail being filtered as spam. This, in turn, will increase the number of subscribers that receive and open your mail.

Using a personalized email address to send to clean opt-in lists will dramatically increase your deliverability results and your overall ROI.

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