ToolsEmail Marketing | Personalize and Customize Your Messages, Marketing Automation Software | Personalized Communications
1 min read
1 min read
As 2010 moves forward (spring already!) deliverability becomes increasingly relevant. In the past Internet Service Providers would filter or block emails based on poor content. As email marketing has grown, ISPs are not only concerned about content, but they are concerned about sender reputation. Each ISP filters email differently with sender reputation being the main factor. Basically, if your sender reputation is poor, it will affect the deliverability of the emails you send.
What is sender reputation based on?
How to increase your sender reputation?
By following these guidelines your sender reputation will increase which will provide you with better end results. These can include higher open rates and increased deliverability of mail to the recipient's inbox.
Got a question relating to sender reputation? Feel free to email us at firstname.lastname@example.org.
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