How does your grocery store stay in touch with customers? Do you have paper flyers in the local newspapers? In-store promotions? A loyal customer base built on years of established practice?
All of these things are an effective way to keep customers returning to your store. After all, food retailing has one of the quickest customer return rates. Think about it, people need groceries and they typically go once every week or two weeks.
But, there are many options now for consumers to pick from when it comes to grocery shopping. How can you make sure customers choose your store when it comes time to write the next grocery list?
Leverage an alternative to paper flyers
There's no doubt that physical paper flyers are an effective way to get this week's sales into the hands of your customers. But, what if some clients don't routinely check their mailboxes?
More and more of your customers are going digital and competitors are picking up on this. Having a digital flyer is a great alternative to provide to your customers that choose to compile their grocery lists from online resources.
Even better, don't wait for them to go to your website to find your flyer: send it to them.
Provide customers with a signup form on your website where they can subscribe to email flyers from you. This means that your customers won't have to go searching for your flyer when they're doing up their grocery list: they'll already have it in their inbox.
To top it off, there's even an easy automatic way to keep your customers up-to-date with your flyers.
SimplyCast 360 is the all-in-one marketing automation solution for food retailing. SimplyCast 360 allows you to automatically connect with your customers through over 15 channels of communication. By integrating a simple signup form on your site you will be able to harness the power of SimplyCast 360 to send automatic flyers, updates, and communications to all your customers easily.
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