They say Christmas is the most wonderful time of the year. If you are using email marketing to keep your customers informed about your holiday deals, it will also be a wonderful time of the year.
While many of us are making shopping lists and booking dates with friends, it is extremely important to focus on your email marketing efforts right now (or at least as soon as you finished reading this post).
With some of the biggest shopping days of the year coming fast, it is not too late to get a last-minute campaign out to your customers.
By sending out an email marketing message this week you can immediately nab holiday-busy consumers' interest, and offer them an incentive to buy from you and not your competitor.
Here are the important dates that you should already have marked in big letters on your calendar.
Black Friday: November 27 - The Friday after the American Thanksgiving has been in years past the largest single shopping day of the year. If you have a retail store you should be integrating your specials for that day in all of your email marketing campaigns.
Cyber Monday: November 30 - The Monday after the American Thanksgiving is the mega day for online shopping as people start to look for special deals or those hard to find items that eluded them at the store all weekend. Send your emails early so people have them first thing in the morning. Remember, there will be a high volume of emails hitting the customer's inbox, so make that subject line sparkle.
Shipping Deadlines: Everyone wants their gifts delivered by Christmas so make sure you know the last day you can send your goods. Email reminders with incentives and if possible include free shipping (a big deal around the holidays).
Wednesday, December 16 – USPS Parcel Post.
Thursday, December 17 – FedEx Ground and FedEx Home Delivery.
Monday, December 21 – FedEx Express Saver, USPS First Class Mail, and USPS Priority Mail.
Tuesday, December 22 – FedEx 2Day.
Wednesday, December 23 – FedEx Overnight, UPS Next Day Air, and USPS Express Mail.
Thursday, December 24 – SOL unless you know Santa Claus.
Remember that your customers will always leave things until the last minute. Keep them informed (without being annoying) about shipping deadlines and any special offers you have going on. Also, because of that procrastination, be prepared for an influx of purchases right before the deadline that you set.
Need a hand putting together an email marketing campaign for the holidays? Let SimplyCast make the entire process quick and easy so you have more time for Christmas shopping. Visit SimplyCast.com or give us a call at 1.877.312.4979. Our elves are standing by.