SimplyCast Blog: An Automated Press Release Management System-Who Handles What?

An Automated Press Release Management System-Who Handles What?

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Press Release Manager

Media relations companies as well as press release writers are looking for a better way to collect requests, track the release process, and receive feedback upon completion. Taking some of the strain off employees benefits the company and allows more hands-on tasks to be completed. Increasing the amount of press releases being written and saving overall time are a few examples of how an automated solution can help boost the process for your company. SimplyCast introduces the Press Release Manager use case, a set of advanced digital tools to streamline all the steps involved in the press release process. 

Press release writers need an efficient way of communicating with those who are requesting their services. They can maximize productivity by utilizing an automated system, which takes advantage of forms, pipeline tracking, and feedback technology. Requesting a press release has never been easier. The clear line of communication this solution brings allows business owners to specify exactly what they are looking for and provide feedback on the drafts that they receive. This process is remarkably simple for anyone to use, completely customizable, and only involves a few straightforward steps. This is primarily designed for use by business owners and press release writers. 

How to Use the Digital System 

The automated system has the ability to alleviate some of the pressure off of employees, by ensuring that solid communication is kept regarding press release details. Time management is important in these scenarios, and many businesses want to increase the amount of writing they are completing. This can be tough when staff have other duties, which is where the digital solution is able to take over. There are certain tasks that can be handled with automation, making the process much smoother for everyone. There are just a few key steps for both business owners are press release writers to follow, to ensure everything goes according to plan. 

Step 1- Press Release Writers 

The first step for the press release writers to complete, is using the digital form. The writer provides their clients with an online form that can be filled out whenever there is a demand for a press release. Submitting this form digitally is a much simpler alternative to trying to contact the company with all of the relevant details. 

Step 2- Business Owners 

When a business owner decides they want a press release completed, all they have to do is fill out the form from the previous step. By including all of the necessary details of their request, owners can have their press releases done to their liking with just the click of a button. 

Step 3- Press Release Writers  

Once the owner submits their request form, the press release writer will be notified. It will then be added to their tracking pipeline, so they can keep note of when the request was submitted, and prioritize accordingly. Once they have finished the first draft, an email is sent to the requester so they can review and provide feedback. 

Step 4- Simplify Requests 

The owner who requested the press release will receive the first draft as soon as possible. Once it has been received, they can edit and provide any feedback, before submitting their notes via another online form. 

Step 5- Simplify Requests 

This second form provides the writer with the necessary information to make adjustments and ensure the press release is to the recipient's liking. They can then start preparing the next draft or final version of the press release. Once the writing has been approved and sent off, any other processes such as photoshoot management, or media relations tasks can begin. 

 

Why SimplyCast? 

That’s the summary of what it takes to create an organized press release management solution and it’s only scratching the surface of what is possible when it comes to using digital technology to improve how businesses request their press releases. 

The SimplyCast platform is a no-code platform that allows anyone to build and edit their solution. As a result, this solution is fully customizable, it can be tweaked or altered to meet the exact needs of every institution. 

Don’t worry about scalability and security! SimplyCast is an ISO 27001:2013-certified company with data centers in the USA and Canada. This means we can assure you that your confidential data is safe on our secure server and the messages you transmit are completely encrypted. Our platform has the capacity to send 100,000+ messages every hour and allows 10,000+ concurrent sessions. We can also acquire additional gateways and servers if you need them. 

Most importantly, we have a 99.5% minimum uptime. With our solution, you can have peace of mind.  

Interested? 

Don’t wait! Our experts are ready to give you a one-on-one demo to explain how this solution works. 

Simply request a demo by clicking the button below and let us show you how our solution can help you manage your press release management strategy more efficiently. 

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