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I have never met a person who liked to receive spam emails. They're annoying, they can be dangerous and they will get blocked by most email programs pretty quickly. You definitely don't want your email newsletters to trigger any spam filters, as this will hurt your email delivery rates and your online reputation.
You can often tell that an email is spam just by reading its subject line. Even companies sending legitimate emails occasionally fall foul of anti-spam measures by inadvertently using spam trigger words in their email subject lines. How can you avoid this? Become familiar with common spam trigger words and try to avoid them. We have compiled a list of some of the worst offenders to get you started.
Some of them may seem pretty obvious ("You've Won"), but there are others you may never have thought of ("Order Now"). If you are creating an email subject line and you want to include one of these terms, try to think of other terms that have a similar meaning yet are not used as commonly in spam emails. Instead of saying "Take this Customer Satisfaction Survey and Win a Free Gift," try "Take our Customer Experience Survey and Receive a Complimentary Surprise." Avoiding spam trigger words forces you to get creative.
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on Feb 17, 2014
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