1 min read
Optometry marketing consists not only of advertising the latest styles of glasses, but also of building loyal relationships with your patients. Growing patient loyalty is achieved by providing the best patient experience possible. Personalized patient messaging is one of the best ways to connect with your patients, and it is being used by more and more optometry offices.
Personalized messaging is simple with an automated optometry marketing solution. An automated solution keeps track of all patient data and automatically updates each patient's personal profile. This enables the solution to send out personally relevant optometry messages to each patient.
The solution sends out automated appointment notifications when patients are due for an appointment. Once they book the appointment, it sends out reminders leading up to the appointment so patients don't forget or show up at the wrong time. Automating this process saves your staff hours of time each day trying to contact each patient.
You set up the automated optometry messages to go out exactly how you want. This gives you complete control over your marketing. The automated solution can be set up to send out marketing messages based on customers' past visits, the type of eyewear they use, whether they prefer contacts or glasses and so on. Coupons, discounts and contests also help build patient loyalty and engagement, creating lasting relationships. These optometry messages can also be easily automated.
Sign up for a 14 day free trial of our all-in-one automated optometry marketing solution to see how you can create more efficiencies in your patient marketing and communication. And sign up for a free demo from our friendly team to learn more about the possibilities of automation.
on Oct 15, 2014
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