Nonprofit organizations do a lot of great work, and often operate with the support of donations. Donors help fund these organizations and their projects, so having an efficient way to reach out and track donor activity can really benefit the nonprofits. Manually reaching out isn’t always the most effective way, and doesn’t have the ability to see what donors are engaging in, or use that information to personalize outreach. All of these things are a great way to increase donations, while also monitoring the frequency of messages. So how exactly can all of this be achieved? A digital solution is an efficient way to handle all things donor related, and ensure that their interests are kept in mind. Using an automated solution reduces the manual workload on administrative employees, while ensuring that outreach is monitored and kept up with. By tracking website activity and reaching out accordingly, companies can be assured that donors are being contacted with regards to their specific interests, and are more likely to make a donation.
SimplyCast presents our Dynamic Donation Request use case, an automated solution designed to help nonprofit organizations reach out to donors, and tailor to their personal interests. This solution makes use of website tracking, automated communications, and controlled automated messages. The set of digital tools brings a lot of benefits to a company and their donation system, but we have chosen to talk about 3 specifics in this blog.
The Benefits of a Digital Solution
SimplyCast anticipated the need for a solution capable of streamlining the donor request process, and using automation to track website activity and send related messages. The Dynamic Donation Request system does just that, by leveraging communication automation. This 3-step solution brings on many benefits to both nonprofits and their donors. Here are a few key perks that we identified.
Using tracking pixel technology, the nonprofit organization’s website is able to monitor donor’s activity, and send them information accordingly. By identifying their interests based on website patterns, companies can ensure that they are sending donors details on subjects that they are interacting with, increasing the likelihood of a donation.
Sends Automated Messages
Manually reaching out to donors and gathering their information can take quite some time. One perk of the automated solution is that messages will be automatically sent once the activity is logged by the online tracker. The actual message sent will depend on the content of the website, which helps the donor feel more engaged with.
Manages Message Frequency
You don’t want to overload donors with messages, but still want to reach out. This balance can be managed with the automated system. Controls can be put in place to ensure that only one message is sent within a certain timeframe. This helps avoid an excessive number of requests being sent out, and overwhelming the potential donor.
That’s the summary of what it takes to create an effective dynamic donation request solution and it’s only scratching the surface of what is possible when it comes to using digital technology to improve how non-profits contact and collect from donors.
The SimplyCast platform is a no-code platform that allows anyone to build and edit their solution. As a result, this solution is fully customizable, it can be tweaked or altered to meet the exact needs of every institution.
Don’t worry about scalability and security! SimplyCast is an ISO 27001:2013-certified company with data centers in the USA and Canada. This means we can assure you that your confidential data is safe on our secure server and the messages you transmit are completely encrypted. Our platform has the capacity to send 100,000+ messages every hour and allows 10,000+ concurrent sessions. We can also acquire additional gateways and servers if you need them.
Most importantly, we have a 99.5% minimum uptime. With our solution, you can have peace of mind.
Don’t wait! Our experts are ready to give you a one-on-one demo to explain how this solution works.
Simply request a demo by clicking the button below and let us show you how our solution can help you manage your donation collection strategy more efficiently.