Managing donor outreach involves a lot of planning for non-profit organizations. Ensuring that you receive the donations to fund projects and other work is a vital part of the non-profit process. Finding an efficient way to contact donors and communicate regarding donations can be a challenge to do manually. This is why we encourage implementing a digital solution to the process, which will make the situation much more approachable. SimplyCast presents the idea of the Dynamic Donation Requests use case, which uses communication tools to create a personalized message system. This allows donor activity to be tracked, messages to be sent that relate to donor’s interests, and companies to control the frequency that outreach is sent.
This solution makes use of website tracking, automated communication, and dynamic emails to improve how donors are contacted, and donations are requested. It is important to establish a good relationship with donors through a solid line of communication, to keep receiving the funds required for certain projects. This solution helps achieve just that, by using automation to contact donors based on relevant activity.
The Process
SimplyCast predicted the need for a digital set of tools capable of connecting donors and non-profit organizations. This solution helps keep donor interests noted, have personalized messages sent automatically, and the frequency of messages sent stay controlled. This is an easy to use, 3 step solution that we have broken down and simplified in this blog.
Determine Interests
The non-profit's website can track what pages are being visited using tracking pixels. When the pixels are loaded by someone the system identifies as a previous contact, they will be tagged as interested in that subject. Specific links can also be added to collect all of the tags. These groups of tags can later be used to create lists for future outreach, or an automatic outreach system.
Dynamic Messages
When the online tracker picks up donor activity and accurately tags them, an automated message can then be sent. The message can be specific to the page that was visited, and the content of the message can be personalized to the corresponding donor and their information.
Manage Frequency
You want to ensure that the correct amount of automated messages are being sent, and there isn’t an overwhelming volume of them being produced. When sending these messages based on donor activity, controls can be set up to ensure they are only receiving one message related to their interests within a certain timeframe. It is important to reach out with these messages, but not too many that their inbox becomes flooded after visiting the website.
Why SimplyCast?
That’s the summary of what it takes to create a dynamic donation request solution and it’s only scratching the surface of what is possible when it comes to using digital technology to improve how non-profits contact and collect from donors.
The SimplyCast platform is a no-code platform that allows anyone to build and edit their solution. As a result, this solution is fully customizable, it can be tweaked or altered to meet the exact needs of every institution.
Don’t worry about scalability and security! SimplyCast is an ISO 27001:2013-certified company with data centers in the USA and Canada. This means we can assure you that your confidential data is safe on our secure server and the messages you transmit are completely encrypted. Our platform has the capacity to send 100,000+ messages every hour and allows 10,000+ concurrent sessions. We can also acquire additional gateways and servers if you need them.
Most importantly, we have a 99.5% minimum uptime. With our solution, you can have peace of mind.
Interested?
Don’t wait! Our experts are ready to give you a one-on-one demo to explain how this solution works.
Simply request a demo by clicking the button below and let us show you how our solution can help you manage your donation collection strategy more efficiently.
