Now that the warmer weather is here, it is only natural to spend more time outside and less time on coming up with ideas for your next email marketing campaign. Not to mention, with the kids being out of school, summer vacation just eats up any extra time you might have had. What to do, what to do? Well, stop the worrying and slap on the sunscreen because SimplyCast is here once again with some June calendar ideas for your email marketing campaigns!
Below is a list of real holidays, wacky holidays, sporting events and pop culture happenings in June that you can create timely and relevant email marketing campaigns around. Let these June calendar ideas inspire you!
June 1st – Donut Day
Start June off with everyone's favorite breakfast treat and create an email marketing campaign around this not-so-healthy day. Granted, it would be easier if you had donuts to give, but that is why you have to be creative. Many American donut shops offer free donuts on this day, so maybe you can also offer something for free to your customers. Homer Simpson would be proud.
June 6th – Yo-Yo Day
This is a day to celebrate the yo-yo and a chance to show your subscribers that you have a sense of history and a sense humor all at the same time. You could simply run a campaign that has a lot of ups and downs, but maybe that is too obvious. Just be careful around your coworkers, you don't want to get hit in the eye with a stray yo-yo!
June 15th – Power of a Smile Day
It is always easy to find a day or event that you can tie into saying thanks to your subscribers. This day is perfect, as the whole point is to smile at everyone you see all day long. If you offer a service or product, why not offer a special deal if a customer emails or posts a photo on the company Facebook fan page of them smiling?
June 20th – Father's Day
Did you have a successful Mother's Day campaign? If not, don't worry because Father's Day is coming soon. Now, it's not as popular as Mother's Day, but Dads do tend to enjoy the bigger ticket items like electronics, power tools, and car accessories. I just gave you three no-brainer areas that can do well. Just as we said for Mother's Day, help shoppers decide with gift suggestions, appeal to last-minute shoppers with "final days" offers and make it all very easy with special shipping and delivery incentives.
June 21st – First Day of Summer
This is one of the best days of the year if you ask me. The official first day of summer means longer days, BBQ events, swimming pools, and generally taking it easy. If you can't come up with a way to create an email marketing campaign around this day, then maybe you prefer living in an igloo or ice fishing.
June 30th – Superman's Birthday
On this day, fans from around the world celebrate the original superhero. Market your company's strengths or superpowers and ask your readers what special powers or features they would like to see added to your product. Or, just for fun, ask readers to submit a funny photo of someone dressed as Superman for a discount of some kind. Not all campaigns have to be super serious. In fact, the more fun and creative they are, the better. In case you are wondering, SimplyCast's superpower is industry-leading customer care. There is no kryptonite for our team.
Other notable events to build June calendar ideas around include:
June 11th to July 11th - The World Cup of Soccer - This global event only comes around every four years, so it is a perfect event to focus on.
June 19th – World Sauntering Day – Take your customers on a leisurely stroll through your features and products. Remind them why they are using your service.
June is National Candy month – For those who love sweets, June is the month for you.
June is National Dairy Month – Ask all your readers to say "Cheese".
Know of a fun day on the calendar that we missed and think it would make a great idea for a campaign theme? Let us know on Twitter @simplycast.
SimplyCast.com is a leading provider of interactive marketing software and services for organizations worldwide. The company's multi-channel marketing platform is a feature-rich solution used by thousands of customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries. For more information on how to make these June calendar ideas work for your campaigns, contact our amazing sales team and let them—and our product—inspire you!