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Email Marketing Help: Best Subject Lines Ever

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Stuck in a subject line writing rut?

Looking for a little email marketing campaign inspiration?

To help you out a bit, we've scoured the Internet and email inboxes for the very best in subject line writing. Further, we've divided up the subject line inspirations into two of the most popular and common categories for email marketing: sales and informative emails.

Sales Emails

  • "Just $29.99: Buy 12 Summer Roses, Get 12 Free + Free Vase!"
  • "Free Shipping Today!"
  • "Today Only: Special Email Offer!"
  • "Up to 60% Off All Swim Ends Tomorrow Online!"
  • "20% off top makeup brands like CoverGirl, Revlon, Maybelline & more"
  • "20% OFF Friends & Family Sitewide Savings – Don't Miss It!"
  • "Extra 20% Off Summer Dresses Ends Thursday!"
  • "4 New Victoria's Secret Temptations."
  • "John, take an EXTRA 10% off your brand"
  • "Brighten Joyce's birthday, Save 15% when you shop now."
  • "Don't miss out! Save $14.99 with Free Shipping/No Service Charge"
  • "Deal of the Week: While Supplies Last!"

Informative Emails

  • "Fast Food! 20 Delicious 10-Minute Recipes"
  • "Complimentary Website Assessment"
  • "Don't Just Open…Convert! Make Your Subject Lines Do More"
  • "7 Signs Your Employees Think You're a Jerk!"
  • "Pump up your Email Marketing!"
  • "Digital Agency Rate Card Survey 2011"
  • "Kristen: New offer from PayPal"
  • "BNET's Guide to Business Golf"
  • "Likes or Yikes?" Cast Your Vote for These Celeb Looks"
  • "3 Time-Management Mistakes to Avoid When Going Social"
  • "Tailor Your Website for Your Audience"
  • "How Great Leaders Inspire Action"
  • "20 Ideas for Social Media Content that Engages"
  • "5 Fabulous Facebook Inforgraphics"
  • "4 keys to complaining less"
  • "Relevance + Retargeting = Lead Nurturing Results"

Take a look in your inbox right now and find an example that made you click. Then share it with us and your fellow email marketers.

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