Originally posted on SimplyCast's main blog on March 3rd, 2012
Despite everyone's love for social media and other trendy options (SMS for example), email marketing is still is an incredibly valuable tool for B2C and B2B marketers. The tools available and the process of sending a campaign are all pretty similar regardless of what ESP you use, so that is where you have to get strict about your optimization.
Why? Because the 10 other companies going after the same readers as you are doing it.
How you optimize and continually tweak the content of your email campaign is a crucial component to ensure your message is actually opened, which of course is the ultimate goal.
Achieve more from your email marketing campaigns by following these 5 optimization tips. You can thank us later.
