2 min read
Become an Email Marketing Reseller: Staying Ahead of the Curve
In order to succeed, businesses need to stay ahead of the curve. Being innovative, expanding your offering, and giving clients what they don't know they need yet are the three things that need to be done in order to set yourself apart from the competition.
How are you doing that right now?
Gone are the days of specializing in one thing and one thing only. Clients demand diversity from their providers, they want to talk to experts and purchase from jack-of-all-trades. Unfortunately for businesses, it's hard to do both without spreading yourself too thin.
How do businesses manage to stay ahead of the curve?
With the rise of technology and SaaS platforms, companies have been able to quickly and easily expand their offering without starting from scratch. Instead, they rebrand and resell existing technologies through white label partnerships. This gives companies access to technology while allowing them to invest they time they otherwise would have spent building the technology into learning and selling instead.
One of the popular options right now is reselling email marketing platforms. More and more companies are choosing to become email marketing resellers because email marketing is a tried-and-true marketing method with a high ROI. As a result, clients are out there looking for platforms to aid in their email marketing efforts and this is an audience email marketing resellers can tap into.
How do you benefit from reselling email marketing?
Perhaps the biggest benefit of reseller email marketing software is that you don't need to create any new software yourself. If you're looking to diversify your offerings without spending too many resources, white label reselling is the way to go. No development or maintaining of the platform — just put your logo on it and go!
Being an email marketing reseller also means being able to offer more to your customers and potential leads than your competitors. Adding email marketing to your company creates a differentiator between you and other companies — a differentiator with value.
How do you get started as an email marketing reseller?
The first thing to do is to find the software that is right for you and your customers. You want something scalable but affordable, something robust but easy-to-use. When researching email marketing platforms, be sure to check if they offer a white label reseller option otherwise you won't be able to offer the platform under your own branding.
SimplyCast offers its drag-and-drop, comprehensive email marketing platform under the White Label Reseller Program. Through this program, you can take any of SimplyCast's channels and rebrand them to match your company's branding and offer it to your clients. If you're interested in learning more about SimplyCast's White Label Reseller Platform and how you can join as an email marketing reseller, visit this page.