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One tip to try if you are looking to increase open rates (who isn't?) is tweaking your "From Name". You can use your organization's name or even a high profile person in your company (check with them first).
Whatever will create a feeling of trust and not a feeling of "who the heck is that emailing me". If they signed up for your newsletter or service, the odds are good that they have interest in your company and will recognize it in the inbox.
To learn more email marketing tips, check our Email Marketing University, where you will learn all about email best practices, tips and what each term means. This tip will also help with surveys, faxes, text messages and more. Want to see more graphical tips, infographics, and photos of what we feel say "Epic", check out our Pinterest boards today.
on Apr 16, 2012
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