When you’re trying to collect leads on-site, this often leads to employees needing to constantly manually update, oversee, or otherwise interact with the lead generation process. During the manual application of the lead generation processes, a lot can go wrong. Clients can provide incorrect information, names can be taken down wrong, or email addresses misheard. This can result in a loss of sales and a loss of face for the organization. A better solution is necessary.
An ideal solution would handle the collection of lead information, as well as follow up with them regarding the products they expressed interest in, all while keeping data organized for further nurturing and allowing you to use that data in other marketing strategies.
SimplyCast introduces the On-the-Spot Lead Generation solution. We anticipated the need to handle data in a more accurate, easy to oversee way, and developed a series of tools that would allow organizations to handle routine communications and devote their employees to tasks that directly require human intervention. Lead data is collected via a form and a connected QR code, and automated emails are sent out. The lead data is stored in a list for you that can then be used for promotional purposes later!
For example, if Mary, a manager, sets up this solution, then Carl, the customer, can instantly sign up for further information, without feeling the pressure of a face-to-face sales meeting. The information given can allow him to make an informed decision to set up a meeting, or just make the purchase on his own. During this process, there was minimal chance for human error, and Carl’s information is properly stored for future campaigns. Little human intervention is necessary up until Carl is ready to buy. Plus, once set up, this solution will do the same for thousands of clients!
Here’s how everyone involved will navigate this solution.
On-The-Spot Lead Generation: Persona Breakdown
Mary the Manager – Step 1
Mary sets up the online form, as well as the QR code. She knows what the company wants to promote regarding their products and templates out the follow-up emails ahead of time as well. Once that work is done, she posts the QR code in their storefront and creates promotional material linking to the web form in their emails. With these templates in place, Mary is ready to capture new leads.
Carl the Customer – Step 1
Carl enters the building or looks up the website for a new store. He sees either the QR code or the form and enters his information to learn more about a certain product. This sends his information to the central database, where the solution can use it to send him personalized follow-ups.
Carl the Customer – Step 2
Carl will receive a follow-up message with further information about the product or service he expressed interest in. This engagement can continue and change in real time based on Carl’s actions. For example, if Carl expressed interest in product A, but then learned that product B might be what he needs instead, the follow-up campaign can track his interest in product B and change the messaging accordingly.
Mary the Manager – Step 2
Mary will review the reports and engagements from Carl’s emails and will better learn how to tailor their marketing to their clientele. This will allow Mary to have even greater success in the future.
And those are the steps for each person in the equation, allowing for a smooth, automated engagement process with newly generated leads. Management only had to create the marketing campaign and then follow up with the generated results in order to ensure their success, allowing the automated process to handle much of the back-and-forth that can be typical in the early stages of lead generation and engagement. This is also done without damaging the company’s relationship with their customer or diminishing their ability to receive further information.
Why SimplyCast?
To put it simply: we have a ready-to go and proven solution for managing the on-the-spot lead generation process.
The SimplyCast platform is a no-code platform that allows anyone to build and edit their solutions. As a result, this solution is fully customizable, and it can be tweaked or altered to meet the exact needs of every organization.
SimplyCast is an ISO 27001:2013-certified company with data centers in the USA and Canada and a 99.5 percent minimum uptime. This means we can assure you that your confidential data is safe on our secure server and the messages you transmit are completely encrypted. Our platform has the capacity to send 100,000+ messages every hour and allows 10,000+ concurrent sessions and we can also acquire additional gateways and servers if you need them.
Interested?
Don’t wait! Our experts are ready to give you a one-on-one demo to explain how this solution works.
Simply request a demo by clicking the button below and let us show you how our solution can help you manage your on-the-spot lead generation more efficiently.
