Seriously, we could post all day and every day what the best Twitter marketing tips are, but for everyone's sanity (especially yours!), we've condensed these tips into one post.
However, instead of sharing with you what the direct results are from implementing tips, we're helping you in the execution process.
Do you have any top Twitter tips that we've missed? Share them!
1. Keep an eye on industry news and ReTweet
Twitterers love to ReTweet because they understand the power of making connections and sharing news.
As a marketer, one of your top jobs is not to promote products, but to keep an eye on what's happening in your industry. By understanding what your competitors and allies are doing, you'll be able to stay on top of your game and ensure that your company remains on the tip of everyone's tongues.
Share information about what's hot and what's happening in your industry.
Remember, a ReTweet is a like a pat on the back.
What to watch:
- RSS feeds
- Industry blogs
- Newswires
- Whitepapers
- Press releases
2. Tweet in multimedia
Words are so yesterday.
We kid!
Instead, consider Tweeting more than just links, promotions and, well, words. Twitter and various Twitter apps allow you to Tweet in photos, voices, songs and videos.
Multimedia Tweets are very eye-catching and now, have a higher probability of ReTweeting. Try Tweeting a mock-up of your latest product, funny customer YouTube video or even a shout-out from your CEO.
What to try:
• Photos
• Videos
• Voice (audio)
3. Set up different Twitter accounts
Don't limit yourself or your company to one Twitter page.
Really, there are two main reasons to activate more than one account: it prevents "outsiders" from cashing-in or exploiting your brand and it allows you to have some breathing room. Besides safeguarding your company, more than one account gives you the chance to focus on specific areas of your business on different Twitter pages.
Remember back in the day, when people were scooping up every potential URL, hoping to sell them for a huge profit later. This devious little act is also popping up in the Twittersphere. To prevent unnecessary "extortion," register as many relevant Twitter accounts as possible. The only caveat, however, is that regardless if these pages are "active" or not, you must have a handful of Tweets on each. If you don't have any immediate use for the page but will so in the future, set it up so that it informs your followers of your upcoming plans.
Say, your main (general) Twitter page is for business news, where your customer service page only allows Tweets regarding questions or comments in that specific realm. This practice keeps all of your pages uncluttered and focused.
What to consider:
- Products
- Services
- Tagline(s)
- Customer service
- Technical assistance
- Sales inquiries
- Events
- Promotions
