You're a fantastic talent, but if you don't market well it never goes past the occasional live pub gig. And one of the biggest available stages is, of course, online marketing. So how can you make sure that your online music marketing is successful? The solution is to use effective multi-channel marketing automation, allowing for more time to communicate with fans and save money while you're at it. Here are nine ways you can use our marketing automation software to enhance your marketing experience and reach as many people as possible with your music.
1. Join a social network
Social networks are your one-stop band promotional space. Photos, songs, video, text and more all available to share with your fans at the click of a button. With our software, you can post automatically. This will free up more time for you to reply personally to fan requests and so on. You don't want to go for too many social networks, however, and spread yourself too thin.
2. Set up your own web page
The potential of a web page is limitless. Between SEO, links, social media, emails, landing pages and more, you can engage new fans on multiple levels. You also look a lot more professional and established if you have a good web presence. Our solution enables you to automatically send email campaigns, do internet marketing, build landing pages and more. As an added bonus, it's quick and easy to design all of them.
3. Offer music incentives
People are not going to like your page or join your mailing list if you don't offer them any benefits. Offer free music with the subscription or the follow. This will give them a reason to take action, and will help boost awareness that you have a mailing list or social media page, pushing more traffic through. When fans receive special promotions and exclusive discounts, they will tell their friends and family about your music.
4. Maintain a monthly newsletter
Keeping fans up to date with what's going on with your band, what you're working on and where you're playing is important. Keep in touch with your fans and they will in turn make sure everyone knows how awesome you are.
5. Target your marketing messages
Using the power of marketing automation and our Contact Manager, automatically message contacts about gigs in their area. The last thing you want to do is spam people with messages that are not relevant to them. You can specifically target longtime fans, members of a fan club, or fans fitting any other criteria. You can send unique emails to them based on their own needs. Try merging in their names as well. Put a nice personal touch on your fan communication.
6. Take the time to reply
Marketing automation will free up time by automating welcome emails or helping with other routine messages. Spend some of that time personally responding to emails and social media comments. Show your fans that you value communication with them. Make sure that the emails merge in names and make it personal. Marketing automation helps, but it is not ever intended to replace.
7. Keep an eye on public opinion
When your fans speak, they want you to listen. Put out surveys and collect information about how fans feel about your email content, your merchandise, your marketing strategies and so on. Your music is yours and you need to keep that unique. But your communication with your fans should be a constructive, two-way street.
8. Plan your events and create custom content
Our event planner allows you to plan your events with ease, from venue capacity to price to designing the tickets for it. As well, you can use automated event planning to incorporate emails, text messages and other messaging about the event.
9. Use other channels for unique advertising
Marketing new merchandise, new music and more can be done easily with email and print marketing, but what about sending a text message to everyone at an exclusive invitation event? Or offering fans at a specific show a bonus for signing in with a volunteer, and then calling them with a personally recorded thank you and a promotional message as well as a free download at your url? With 15 products, you have more than enough variety. Try a multitude of marketing techniques over channels that will make you stand out.
As you can see, marketing automation has a lot of potential for online music marketing and a lot of perks for marketers. Saving time and money, as well as opening new avenues to communicate with and engage your fans is a big plus, and they'll feel the positive effects. It allows you to work harder at what you love, as well as take a little time for yourself. So head on over to our custom built music page to see what other ideas we have. Then have a look at our marketing automation page to see what it can do for you.