It is important for educational institutions to maintain relationships with their external contacts, and keep up with everything going on. These organizations often have many contacts to communicate with. Having to manually track and reach out to each one can be both time and resource consuming.
Having a method of tailoring outreach to each individual contact would be the ideal solution. This would ensure that they feel personally reached out to. So how can educational facilities make this happen?
SimplyCast presents our External Nurturing use case, an all-in-one platform for managing stakeholder relationships of all kinds. This solution makes use of several automated tools to ensure communication is a priority. We've worked hard to prevent any additional manual work for employees.
There are several benefits to using the automated system instead of manually handing the process. Here are our top 3.
Benefits of the Digital Solution
SimplyCast designed this solution to help organizations maintain strong relationships with any of their external contacts. Individual departments can target their specific lists of contacts, with everything stored in one location. Automation carries the bulk of the workload, meaning manual work for employees is limited.
This saves them time and allows them to focus on other, more human-intensive tasks. We want to take attention away from routine pain points, help create personalized outreach, and improve university promotion.
Using digital tools, the content being sent to a contact can be completely customized. These changes are based on the information stored in the system. This allows each recipient to have personalized messages, containing the things that they care most about. This will help increase the likelihood of response and further conversations.
A more personalized email feels less like cold outreach and more like the recipient is speaking with a person. It helps contacts feel valuable to the university, and may help your call to action succeed. Remember that a good subject line is going to catch more attention, which will be useful in the next step.
Live Response Tracking
As contacts respond to messages, the system will track all of the data and record it in a database. This can monitor the ways contacts interact with messages as well. It will log if they open the message, ignore it, click a specific link, or respond to the outreach.
To ensure stakeholders don’t miss key information, multi-channel messaging is available. This allows contacts to receive messages using the best method for their circumstances. Currently, messages can be sent using email, text messaging, or a phone call.
That’s what it takes to create a digital solution for external nurturing. It’s only scratching the surface of what is possible when it comes to using automated technology. We want to provide as many ways to help educational institutions manage contacts as possible.
The SimplyCast platform is a no-code platform that allows anyone to build and edit their solution. As a result, this solution is fully customizable, it can be adjusted to meet the exact needs of every institution.
Let us worry about scaling and security. SimplyCast is an ISO 27001:2013-certified company with data centers in the USA and Canada. We can assure you that your confidential data is safe on our secure server. The messages you transmit are completely encrypted.
Our platform has the capacity to send 100,000+ messages every hour and allows 10,000+ concurrent sessions. We can also acquire additional gateways and servers if you need them.
Most importantly, we have a 99.5% minimum uptime. With our solution, you can have be more confident in your important communications.
Act quickly! Our experts are ready to give you a one-on-one demo to explain how this solution works. Let them know you’re looking at OUC018, External Nurturing when your demo begins.
Request a demo by clicking the button below. Let us show you how our solution can help you manage your organization. Maintain external relationships with the click of a button.