SimplyCast is committed to putting our best foot forward when it comes to Canada's Anti-Spam Legislation, or CASL. We have prepared daily presentations which are ongoing, put out written content, and now we have a series of short videos going over the basics that can be found both in this post and on our Youtube channel.
What is CASL?
CASL is a new set of regulations aimed at reducing unwanted electronic messages sent to individuals and businesses in Canada, and overall contributing to anti-spam measures. This video has more: What does Canada's Anti-Spam Legislation (CASL) Mean for Your Company?
That video will give you a basic overview of CASL. This new legislation will change how certain electronic messages can be sent. Specifically, it governs commercial electronic messages (CEMs). You can learn more about how CASL will impact you with the following video: What does CASL Mean for You?
Now that you have reviewed CASL, you know that you'll need consent. Let's explore consent, starting with implied consent, a form of consent that expires over time, and limits what you can send. You can send information relevant to a person's professional position, or to an inquiry or purchase they made: What is Implied Consent?
Express consent, on the other hand, does not expire and can be used to send information to a customer until they request that it stop. You have to be clear about who you are and what the customer is signing up to receive, but express consent is much safer for the purposes of sending. You can watch more about it here: What is Express Consent?
Now that you have a grasp of CASL, you can check out how you could build a campaign in SimplyCast 360 to make your current lists compliant, and how to set up automated consent request emails. These are both on our Youtube channel, along with many more. For additional information, or to sign up for a live presentation, where you can ask questions of a knowledgeable member of our staff, you can check out our CASL page. However, if you are unsure about any sending laws, always consult a lawyer.