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Are you using fax cover sheets? You should be. First of all, before we address how to do fax cover sheets, we should answer the question 'what is a fax cover sheet?'
A fax cover sheet is a sheet that is faxed through to your recipient before your actual fax message. Cover sheets are optional in fax marketing. Their intended purpose is to identify the sender and provide some contact information, as well as to state the intended recipient and their information.
Most fax cover sheets are fairly plain and straightforward, but some do feature design elements or additional information.
There are differing opinions on whether or not cover sheets should accompany fax messages. Some businesses feel that it is wasteful and does not provide definite value since fax messages come with identification anyway.
Some businesses view it as a best practice to include a cover sheet with all their fax messages, in order to provide immediate identification and to include their recognizable branding on the cover sheet. Some businesses also feel that by including the recipient's name and relevant information right up front, it will make it less likely that the fax will be handled and read by others.
Whether or not you include a cover sheet, in the end, is up to you. Try sending with and without a cover sheet and see what works best for your business. What do your customers prefer?
If you have decided to include a cover sheet before your fax message, it's pretty simple to create. There are many templates online that you can use, or you can create your own with simple fax marketing software.
You should include your name, your fax number, and your regular phone number. You should add the same information for your recipient. It is also common to put the date and the number of pages of the fax transmission. Most businesses also specify whether the fax is urgent and if they expect a reply. You may also include your logo and/or company tagline.
That's it! Now you know how to create a standard fax cover sheet. Why not sign up for a demo of our fax marketing solution? Click the button below!