2 min read
How to Get Started as a Marketing Automation Reseller
Marketing automation is one of the hottest industries to get involved in. We're talking billions of dollars, high year over year growth and still plenty of room for new sales opportunities due to the slow-but-steady growing rate of adoption. So how do you get in on the rise of marketing automation? How do you profit from it?
Becoming a marketing automation reseller is one of the best ways to take advantage of marketing automation. It is easy to add on to your current offering and it has the potential to significantly increase your revenue while building customer loyalty and retention. Here are a few of the most common questions people have about reselling when they call us. If your question is not listed below, contact our friendly reseller team to learn more.
Why should I resell instead of offering my own marketing automation solution?
Creating your own marketing automation solution from scratch takes a lot of time and money. If you go this route, be prepared to invest millions of dollars and several years. There are many great marketing automation solutions already out there. Once your own solution is developed and tested, you will be playing catch up with many other companies who already have experience, industry reputation and an established customer base. And don't forget the cost and time it takes to market your new solution.
Reselling a marketing solution enables you to start making money now. You don't have to worry about development costs or testing. Reselling helps you gain a new revenue stream and start benefiting from marketing automation. You rebrand the solution as your own, so your customers won't even know you didn't build it.
How do I find a reseller solution that works for my business?
Make a list of features you need and want. What are you looking to offer your customers? Basic email marketing, SMS marketing or several marketing channels in one? Are you looking for a simple add-on for your existing offering? Do you want to set your own prices?
Figure out your budget. How much are you willing to invest in a marketing automation solution? Some reseller programs charge every month, while some just have a one-time fee. Some reseller programs lock you into a long-term contract, while others allow you to try reselling the solution for a few months to see how it works for you.
Contact our reseller team to inquire about our reseller program. Our solution includes 15 marketing and communication tools so you can provide for all your customers' needs.
Besides a new revenue stream, are there other reseller benefits to consider?
Reselling marketing automation enables you to provide additional value for your customers. Marketing automation helps small businesses manage their marketing campaigns and customer data effectively. When customers purchase more products or services from you, it increases their reliance on you. They get all the tools they need from you and don't need to go anywhere else. Reselling helps you increase customer stickiness and loyalty.