A transactional email is triggered automatically whenever a client either does something to incite it, or even if they don't do something.
For example, say a customer or client clicks an opt-in link in an email. By clicking the link, this triggers a transactional email to be sent to them, asking for them to verify their opt-in.
On the other hand, say that same client receives an email containing vital information but doesn't open it. Depending on your personal settings, this could also trigger a transactional email to be sent out as a follow-up to the email that they did not open to make sure that the client receives the information.
First steps to creating your transactional email
In order to begin sending transactional emails, you first need to make sure your contacts or clients opt in to receive communications from you. There are several different ways that you can do this.
- Landing Page: You can create a landing page on your website in order to facilitate the opt-in process by asking your contacts to provide their contact information to receive emails from you.
- Signup form: On that landing page, include a signup form which will allow you to both gather your contacts' information and be able to determine what kind of communications that they want to receive from you.
- Survey: You can use a survey to this same effect by asking your contacts to opt in to receive emails from you by providing their contact information and consent.
After the opt-in
As soon as your contacts opt in, you can immediately begin sending your transactional emails, beginning perhaps with a thank you email asking them to confirm their opt-in.
Once they have done that, you can begin an email drip campaign with as many steps as you need. If a customer purchases a product from your online site, you can send them an email with their purchase details, shipping information, as well as suggestions for other products they may enjoy.
The great thing about transactional emails is that they tend to have a higher open rate over bulk emails, such as newsletters or promotional emails, because they are expected by the customers and encourage their interaction with both your company and its products.
Make things easier with automation
It would be hard to expect companies to manually send transactional emails whenever a customer does anything to trigger one. It would take a large team of people to deal with all of these incoming triggers.
This is why it is so much easier to implement a marketing automation strategy so that your transactional emails can be triggered to automatically send whenever they are induced. By using an automation platform such as the one that SimplyCast provides, you are able to pre-write all of your emails and have them send whenever they are needed.
With SimplyCast's easy-to-navigate email channel, you can do all of this simply and efficiently, saving your company time and effort that you can spend fulfilling other important tasks and responsibilities while cutting down on the possibility of human error in the process.
Try it for yourself
To see how easy it is to reap the benefits of transactional emails, sign up for a 14-day free trial of SimplyCast 360.