Internet marketing is essential for a healthcare practice to be successful and to grow. Simply promoting your practice online is not enough. Connecting with patients is the main requirement for maintaining a thriving practice. Do you know how to make the most of your healthcare internet marketing while saving time and money?
A great way to manage your internet marketing process and also your patient communication is with a healthcare marketing automation solution. An all-in-one automated solution simplifies the process of reaching out to new patients and maintaining relationships with current patients. When you automate certain communication processes, it saves your staff hours of time each day. Let's look at the types of processes you can quickly automate.
Four Healthcare Internet Marketing Processes
Gather and Organize New Patient Data
If a new patient is interested in learning more about your services or is simply submitting their personal healthcare information, they need a simple method. With SimplyCast 360's signup form tool, you can easily create a professional online signup form. We have ready-made templates and drag and drop fields so you can create a great form without knowing anything about coding. You can then easily place the form on your website, your social media pages, your internal site or anywhere else.
All healthcare data collected is stored and organized automatically by your automated solution. Each patient's signup form data creates a unique patient profile without you having to manually enter any data.
Send Out Personalized Patient Care Campaigns
Once you have patient data, you can send out automatically personalized healthcare campaigns based on patients' individual needs. If a patient has a medical condition that requires a consistent health plan or regular medication, you can set up automated reminder messages that will keep them on schedule. This helps to ensure that patients remember their healthcare plan without you having to call them all the time.
Personalized campaigns are simple with marketing automation, and they build patient trust and loyalty.
Gather Valuable Patient Feedback
How do you know what your patients like and do not like about your services? Many patients have opinions but do not have the energy or time to contact you directly. After each patient appointment, an automated internet survey can be scheduled to go out, asking the patient about their experience. This provides a timely and easy way for each patient to provide relevant information.
Survey data is automatically collected so you can review it when you are ready. Automated surveys help you learn more about what your patients want so you can optimize your services, build patient loyalty, and increase satisfaction.
Gain New Patients on Social Media
No one wants to spend all their time posting on social media, yet social media is an essential tool for reaching new patients. Create a series of automated posts letting patients know of upcoming healthcare events, clinic hours, healthcare tips and general advice, and much more. An automated healthcare internet marketing solution will post your messages for you at organic times so it appears as though you are posting them manually. This keeps your pages up to date and engaging for visitors.
Interested in learning more about healthcare internet marketing processes?
These are just a few processes that you can efficiently automate with an all-in-one marketing automation solution. Contact us to learn more!
Sign up for a SimplyCast 360 demo with our experts to learn more about how marketing automation can help your healthcare internet marketing process. Then sign up for a free 14-day trial so you can see if the solution is right for your needs.