SimplyCast Blog: Higher Education Recruitment with Marketing Automation

Higher Education Recruitment with Marketing Automation

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Higher Education Recruitment

Are you looking to improve your recruitment strategy? Competition between educational institutions is getting stiffer and students now have higher expectations. In order to succeed, you need to engage each prospective student individually based on their interests and educational goals.

With so many online users, it is important to know what your potential students are viewing. Knowing this will allow you to send them communications tailored to their interests.

When it comes to sending these communications, it is important that you send your messages through the right channel at the right time. Use automation to send your messages through email, SMS, social media and more. Reports will show how many students engaged with each messages so you can improve future campaigns.

With traditional methods, these processes can take weeks, even months. By taking advantage of automation, you can cut this time to days. This saves your staff valuable time and resources.

Continue to use automation to personally engage your students once they have enrolled and you will see student engagement that lasts from registration, graduation, to each student becoming an alumni.

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