3 min read
How and Why You Should Make a Contact Form for Your Website
Contact forms are one of the easiest ways to gain customer information and increase signups on your website. A contact form is exactly what it sounds like. It’s a form on a web page where users fill out their information in order to be contacted with more information in the future. Some of the most common places you will find contact forms is on social media, websites, or anywhere else where you will be interacting with customers.
There are a few different ways you can approach making a contact form. Let’s go over some of the most important ones and why they are so crucial.
Different ways to use contact forms
The most common purpose of contact forms is where you are just collecting a customer’s information, for example their name, phone number, and email address. But what a lot of websites are missing out on is the ability to have a contact form for customer feedback and/or questions.
A good way for your customers to learn about your company is to provide them with an email newsletter. The content of the newsletter is up to you, of course, but SimplyCast is here to help you make a contact form to spread your newsletter to as many potential customers as possible.
To get people to sign up for your newsletter, it’s best to try and reach as many people as you can. But you want to be careful with this because you don’t want to be shoving the form in their face too much. You should share your contact forms on your social media and throughout the different sections of your website. For something like signing up for an email newsletter, you don’t need much information from the customer so you should keep it as simple as possible. An email and name field will most likely suffice in most cases.
Another common way to use contact forms is for SMS. Some customers may want to receive text messages instead of emails and it’s important to keep this in mind. SimplyCast offers all of the necessary tools to make a contact form for SMS.
Now, for the most overlooked approach at making a contact form, for obtaining customer feedback. Customer feedback is something that all companies should be worried about, no matter the industry. You want your customers to keep coming back to you and if they don’t feel like they have a platform to voice their thoughts about the experience, you may lose their business. Nobody wants that.
If you’ve ever bought something online, there is a good chance you’ve seen a form asking you to rate their products or your experience with the company in general. These forms are a good way to gain general feedback and figure out what you can improve on.
Asking customers to rate their experience can give you very useful data, but sometimes customers want to tell you more than that. It’s good to make a contact form for your website where customers are able to leave specific comments or questions. You want to make this a contact form because then a representative from the company can reach out to them directly and hopefully answer their inquiry.
Why should you make a contact form?
Contact forms can be used for all of the purposes mentioned above but understanding why you should even make a contact form in the first place is very important.
For the newsletter and SMS contact forms, they are very important because they help customers keep in touch with your company and learn more if they’re interested. You want to gain as many loyal customers as possible and informing them about your company’s news is a good way to do so.
For the feedback contact forms, they are important because it gives you a way to communicate with your customers. You want your customers to feel appreciated and to know their voice is being heard. If they have something to say, they will want to be able to say it directly to someone working for the company.
All in all, contact forms are an easy way to stay connected with your customers. Loyal customers are an important part of nearly every business, so you want to be able to keep in touch. If you aren’t making contact forms, you are missing out on a lot of potential business.
Click the button below to request a one-on-one demo of SimplyCast’s Form Builder tool and begin making a contact form!