Everyone knows landing pages are a great way to provide your leads and customers with targeted information in order to increase conversions. Custom Facebook landing pages are no different. Often, marketers create landing pages specifically for their email campaigns, but not social media.
Overall, Facebook ads have a 0.9% click-through rate, with almost 10% of those leads converting while regular Facebook posts have an average engagement rate is 2%.
These numbers may not sound like much, but if you have an audience of 10,000…well, you do the math.
Custom Facebook landing pages can help take both your Facebook ads and regular posts to the next level by providing your Facebook friends and followers with targeted information relevant to the ad or post they are seeing. Are you sharing information about an upcoming event? Have a custom landing page specifically for your Facebook campaign promoting it. What about a new promotion? Sounds like another landing page to me!
So, here's how you can create your own custom Facebook landing pages in order to boost engagement, drive more traffic, and increase conversions.
Follow landing page design best practices
It doesn't matter what channel your landing page is for, it should follow the best practices for landing page design. This includes keeping your CTA "above the fold," have contact information displayed prominently, and including a form to capture information.
Customize the page to your audience
Since this landing page is specific to Facebook, use that information. You know where users are coming from so you can reference that on the landing page in order to show that the landing page is not a mass-use item. To do this, you can offer exclusive promotions on the page for Facebook friends or accept early RSVPs to those you use the Facebook landing page to sign up.
Use a landing page generator
The best part is that it has never been easier to create custom Facebook landing pages. There are tools available that let you easily create custom landing pages using pre-made templates and drag-and-drop editors. These tools make creating a new landing page a simple, quick process — drastically more so that coding a landing page from scratch.
Start creating custom Facebook landing pages today!
SimplyCast has a landing page generator to help you create your own custom Facebook landing pages in a matter of minutes. Contact us today to learn how!