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SEM in Marketing Automation: How it Connects with SEO

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Reseller

Tools
Marketing Automation Software: SimplyCast 360

3 min read

Digital marketers have a great number of tools at their disposal to help with their clients', and even their own, marketing endeavors. Both search engine optimization (SEO) and search engine marketing (SEM) are vital for gathering new leads and introducing new contacts to your services through the use of paid and unpaid ad campaigns. SEM and SEO connect digital marketers to their clients more directly. Marketing automation is another such tool; marketing automation connects digital marketers to their clients and helps them streamline their marketing strategy to target potential new clients. The best part about it is that you can integrate existing strategies for SEO and SEM in marketing strategies with a marketing automation platform so that your agency can easily convert promising prospects into paying clients. Here's how digital marketers such as Google Partners, for example, can combine SEO and SEM in marketing automation to provide their clients with a logical next step in furthering their ability to ensuring their clients receive quality leads and relevant prospects.

Use a funnel approach to trigger nurturing campaigns

Generating a new revenue stream is simple when you use an automated funnel approach to guide prospective clients from the top where they are introduced to your or your client's brand through your ad campaigns, right down through to the bottom where they are converted into loyal customers. An automated SEO platform can help a lot with this.

Typically, your paid and unpaid ad campaigns serve to bring visitors to your website's landing page, and not much further. With the help of a marketing automation platform, you can piggyback on the success of your ads by encouraging visitors to engage with your services by signing up to receive automated communications. Signup forms can be created in the automation platform and placed on the landing page to collect visitors' contact information, which will then be stored in a CRM for future use.

Once the visitor to your website has signed up to receive communications from your agency, you can easily trigger an automated lead nurturing campaign in which you can establish a relationship with the contact and offer incentives to sign up or purchase the services offered, automatically moving them further down the sales funnel as their level of engagement increases.

Web tracking can help better allocate resources

Wouldn't it be great if your digital marketing agency could see just how fruitful your efforts to incorporate SEO and SEM in marketing has been? Well, this is something else you can do when you integrate a marketing automation campaign into your strategy.

If the marketing automation platform you choose comes with a built-in web tracking software, this can greatly benefit your ads' effectiveness by allowing you to monitor which ones are bringing in the most traffic and which ones may need to be rethought. Web tracking software gives you the ability to make each of your SEO/SEM links trackable, so that the software can gather useful data for you to analyze. This data could be anything from how many overall clicks each link receives, to the IP address of the clickers. The information is then compiled into easy-to-read reports that break down all this information, allowing you to determine the paid campaigns to which you would like to focus your resources.

Web tracking can help you incorporate SEM and SEO which should bring new prospects into the fold. Without a marketing automation platform and web tracking, how will you know which leads are serious and should be followed up with as soon as possible? By knowing how your visitors are interacting with your ads and how in-depth their engagement is, you are able to fully optimize the productivity and effectiveness of these ad campaigns, thus increasing the chance for conversions.

White Label makes integrating SEO and SEM in marketing easy

So, you have been convinced that integrating your SEO and SEM strategies with marketing automation will make your digital agency more efficient and effective. However, you don't want to dilute your brand by adding another business's automation solution to your services and you don't possess enough time or money to develop your own. Is there another solution?

Reselling a white labelled product allows users to combine automation and SEO marketing. Marketing agencies can use automated SEO marketing by reaping the benefits of marketing automation while also maintaining brand consistency. In fact, reselling a turnkey solution is not only an easy way to bring in a new revenue stream, but it can also help to increase client stickiness and loyalty. The entire automation platform is set up under your own branding and logos, so it is able to be seamlessly integrated into your other solutions, meaning your customers need not look elsewhere for customer service and support.

SimplyCast offers such a white label program for our SimplyCast 360 platform which includes over 15 different communication channels, and we have already proudly partnered with many Google Partners and digital marketing agencies all over the world. Check out our White Label Reseller Solution for more information on how an SEM and SEO automation platform, combined with marketing automation, can benefit your agency's marketing strategy. Or, contact our sales team directly for more information on using SEO automation solutions!

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