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Though it seems that SMS marketing is pretty straightforward and simple, there are some easy ways to instantly improve your strategy.
With something that's as textually limited as SMS, you'd think that there aren't that many ways to screw it up.
It doesn't matter what way you shake it, there are some quick and easy things to do that will propel your SMS marketing campaign to another level.
1. Skip the Cutesy Text Lingo
If you think that sounding like a teenager will make you seem cooler, hipper and more in the know, then you're sorely mistaken. In fact, most of the people you're reaching are not teenyboppers but adults with expendable cash. Unless, of course, your products and services are entirely directed at the high school set, then by all means.
For the rest of us, however, talking like a Justin Bieber fan doesn't offer anything to you to gain, but everything to lose.
Sure, text lingo is today's shorthand and it is quicker to type out. But, as a savvy professional, you have all of the time in the world to create your SMS message. You're not communicating in real-time with your customers over text and because of that, you don't need to chat as if you are.
2. Stick to a Single Message
With all of your other promotions running, it seems natural and almost mindless to stick in several different sales into your SMS marketing. Remember that you're limited to 160 characters, and that, quite frankly, isn't a lot of space to write.
Keep your focus on one message at a time. Not only are you using every character available to get across what you're pushing, you're also not confusing your subscribers with multiple messages.
3. Always Link
It's important to remember to link to your online life in your SMS marketing.
SMS marketing messages are three times more likely to be opened than an email promotion, and that means that you have three times more chance to increase your click-through and conversion rates.
But, with SMS, linking is a bit tricky. The inclination is to include all of your online sites. Avoid that. Try to direct traffic to a landing page that has more information and details about your SMS message. From that landing page, link to your other sites, like social media and main company page.
on Sep 30, 2011
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