Digital menus are becoming more and more common. The hospitality industry recognizes the convenience, as well as the safety and efficiency benefits of the technology. They allow restaurants to save time and money on producing and maintaining physical menus and digitize restaurant tools.
However, such automated technology comes with its own suite of issues including technical training. Knowledge of technical tools can also be an issue. This adds time and financial investments, and concerns about customer accessibility. Implementing automation correctly allows you to build a custom service solution for your clients.
Automation offers you the opportunity to still have personal connections with customers. These tools also allow you to quickly and routinely provide information and communication to guests. An automated digital menu platform could drastically improve your customer relationships, particularly if you are attentive. In doing so, you encourage their financial support, and you work toward building lasting brand loyalty and repeat customers.
In this blog, we have explained our top reasons to build a digital menu solution:
1. Health Benefits
As mentioned above, health has become a big concern for many. By implementing digital menus, you’re not just preserving public health and the health of your staff in general. You provide more distance between servers and customers, limiting the chances of things like common cold or flu spread. What’s more, you also provide a more limited amount of interaction with customers, which means that servers will be more likely able to rest in between rushes, providing much needed physical and mental health benefits. Taking care of the staff’s health and safety in turn helps with retention.
2. Resource Management
As your customer base grows, you face the prospect of the rising cost of physical materials and changing your menus can become complicated. Certain items and deals programs will be considered essential and changing them could drive customers away. Likewise, the cost of ingredients to keep up with the demand becomes another overhead concern. By managing physical resources and maintenance, you save more time and money for food preparation and ingredient cost.
3. Scaling Up
As mentioned in the last point, when you grow your customer base, you require more physical resources to keep up with the increase in demand. Cutlery, dishes, seating, tables, even the overall space in the restaurant. The last thing you need is to worry about easily digitized items in that list. Menus going digital allows you to scale up faster, even foray into takeout or delivery to increase revenue.
4. Stronger Relationships
Making even partially digitized menus could be a big deal for customers who struggle with physical ones for one reason or another. The shift to a more broadly accessible menu and opening the door to other convenience services like online ordering will go a long way toward customer good will. Exploring ways to further personalize the dining experience will make customers feel valued, appreciated and encourage repeat business.
The SimplyCast platform is a no-code platform that allows anyone to build and edit their solution. As a result, this solution is fully customizable. It can be tweaked or altered to meet the exact needs of every organization.
We have you covered when it comes to scaling and security. SimplyCast is an ISO 27001:2013-certified company with data centers in the USA and Canada. This means we can assure you that your confidential data is safe on our secure server. The messages you transmit are completely encrypted.
Our platform has the capacity to send 100,000+ messages every hour and allows 10,000+ concurrent sessions. We can also acquire additional gateways and servers if you need them.
Most importantly, we have a 99.5% minimum uptime. With our solution, you can have feel more confident of your messaging.
Don’t wait! Our experts are ready to give you a one-on-one demo to explain how this solution works. Let them know you’re looking at OUC090, Digital Menu for Restaurants when your demo begins.
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