Road Safety Week is a week dedicated to raising awareness about the effects of dangerous and impaired driving and to take action to make the roads safer for drivers, pedestrians, and cyclists alike. Police officers play a tremendous role in promoting safety in the community. The police make it a point to regularly promote and enforce safe driving practices, like driving within the speed limit, not driving under the influence, and wearing seatbelts.
Here are a few ways the police can promote road safety in their community, not just during Road Safety Week but any time.
Schedule heightened speed enforcement checks
Regular speed checks are an important part of effective speed limit enforcement. You should be monitoring speeds in high-traffic areas to ensure compliance, discover trends, and develop strategies to better enforce speed limits. In honor of Road Safety Week, try increasing the number of scheduled speed enforcement checks in your community. It never hurts to check more often, and you may gather more useful data along the way!
Host safety awareness events in the community
Presentations in schools, demonstrations of the dangers of unsafe driving in community hotspots, fundraising events, and other initiatives can help raise awareness in the local community. Try planning and hosting a variety of family-friendly events to highlight the importance of road safety. And don't be afraid to get the whole community involved! See if you can reach out to local councils, school boards, car dealerships, or other groups who may want to lend a hand.
Work with the media
A key part of running a successful campaign is spreading the word, especially when it's a new campaign that residents may not be familiar with. Get in touch with local TV, newspaper, and radio stations to both promote and cover your safety awareness events. You could even run a social media campaign or contest to increase engagement and spread the message even further—and if influential people in the community like radio personalities share your post, even better!
Make this Road Safety Week the best yet
You might be putting a lot of effort into your road safety initiatives; make that work easier with a mass communication automation software. Using SimplyCast's Alerts tool, Contact Manager, and over 20 other communication tools, you can create scheduled reminders for speed enforcement checks, schedule automated social media campaigns, and reach everyone in your contact list with ease and efficiency.
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