2 min read
How Skilled Trades Companies Can Leverage Automation to Engage Leads and Clients
From carpentry and plumbing to glass repair and mechanics, skilled trades are in high demand. Companies that provide these types of services are often busy performing the tasks and interfacing with clients directly.
With so much on the go, it makes sense that sometimes there isn’t always enough time in the day to manually follow up with each and every lead, gather online reviews, or send time-sensitive promotions. Luckily, there are now solutions specific to skilled trades companies to aid in day-to-day communications to aid in lead and client engagement.
Automated engagement solutions provide a way through which to provide engaging communications with leads and clients while reducing the daily workload on staff. Instead of manually following up on every quote and calling before every appointment, automated solutions do all this for you.
Skilled trades companies can leverage these solutions for innumerable scenarios including quote follow-up, appointment reminders, feedback gathering, time-sensitive promotional messages, and much more. Furthermore, companies can leverage powerful multi-channel communication through these tailored solutions meaning that messages can be sent by email, SMS, and voice ensuring messages are seen and read.
Here are just a few situations in which automation can help engage leads and clients for skilled labor companies.
Automatically follow up with each and every quote by using engagement automation. Messages can be sent to each lead’s preferred communication method to ensure quote follow-up messages are read. At specific intervals, quote reminders are sent until the lead either accepts the quote or drops off. In the case that the lead chooses another quote, the solution can automatically send a message with a discount coupon to prevent the company from being underbid.
Automatically send a reminder to a client the hour, day, and/or week before an appointment and have them either confirm or decline the appointment. With reminders sent to mobile phones, clients are more apt to see messages and confirm appointments. Knowing who has confirmed appointments helps staff stay on track and ensure deadlines are met.
Once a job is complete, automatically ask clients to provide feedback on the service provided. Proactively asking for feedback ensures the company is hearing it first and provides an opportunity to ask positive commenters to leave a review while allowing the team to field negative feedback first.
Most skilled trade companies offer services that need to be done on a regular basis. With that in mind, an automated solution can send targeted, promotional messages as needed. For example, if a car came in for an oil change it will likely need another one in six months, which would be the perfect time to send that client a 15% discount. With an automated solution specific to skilled trade companies, these messages are sent at the perfect time for each individual lead.
Want to see it for yourself?
SimplyCast has automated solutions specific to skilled trades companies. A member of our team would be happy to show them to you! Click the button below to get in touch and learn more.