2 min read
How to Become an Email Marketing Reseller
Perhaps one of the most prevalent marketing statistics out there is about email. Just in case you haven't heard it before, email marketing has an ROI of $44.25 for every dollar spent — that's about 4,300%. Luckily for you, you can take advantage of this by becoming an email marketing reseller.
Email marketing is profitable. Full stop.
Now, what do you do with this information?
Chances are that you already have your own email marketing strategy: sending monthly newsletters to clients, adding people to a drip campaign when they sign up with you, and so on. All of this is great and will definitely aid your business. But, stop and think about how well email marketing is working for you. Wouldn't it be great if you could give this powerful marketing tool to your clients as well? Well you can - by becoming an email reseller.
First things first, what is an email marketing reseller?
In a nutshell, there are email marketing platform providers out there that provide their platform through a "white label" arrangement. This means that you get to take their platform and completely rebrand it to match your company. Then, you get to offer it to your clients as your own product — no development needed.
Becoming an email marketing reseller allows you to take a complete, tried-and-true platform and add it to your business. Doing so is greatly beneficial to both you, your clients, and potential clients. For you, you get to add an additional revenue stream to your business which you do not have to maintain. Resellers get automatic updates from the parent company as well as any new features that are implemented. This means you do not have to spend time and resources developing new tools, fixing bugs, or anything of the sort. Have a feature request? Just let the parent company know.
For your clients, they can now access a fully-featured platform and begin to leverage the benefits of email marketing through your email reseller services. What's even better is that since they are already your clients, there is a level of trust and loyalty there so they know they are getting the best product from a trusted source.
And, for potential clients, they can now come to you for your original products and services and get email marketing as a bonus! Being able to offer more gives you an advantage over the competition and allows potential leaves to centralize their services so they don't need to deal with multiple vendors.
It's a win-win-win!
So, how do you become an email marketing reseller?
Lucky for you, SimplyCast offers a white-label email marketing platform you can easily rebrand and resell! To get started and becoming an email marketing reseller with SimplyCast, you can visit the White Label Reseller Partnership Program page. And, if you're ready to get started, contact us or email firstname.lastname@example.org.