No matter what your business, thanking your customers and clients goes a long way towards building brand loyalty. The process of following up with a customer after a purchase not only shows your appreciation but also helps with customer retention. It costs five times more to attract a new customer than it is to keep an existing customer. Yet, over 40 percent of companies focus on customer acquisition — not customer retention.
If it's time to boost your customer retention practices, a thank you message after purchase is the perfect place to start. Thank you emails tend to perform better than most marketing messages with a 42 percent open rate, 18 percent click-through rate, and a 10 percent conversion rate.
However, these statistics are only applicable if your thank you message is engaging for the recipient. Yet, finding the right words to say can be a difficult task. To get started crafting your perfect thank you email follow these tips
Use a sincere message
The simple act of taking time to thank your customers goes a long way. Everyone likes to be appreciated and your audience is no different. In your thank you email, you need to ensure that the main point of the email is not salesy — the main point is that you are expressing your appreciation.
Keep subject lines short
Your subject line should be concise and to the point. Saying something like "Thank you for your purchase" in the subject line is enough information for recipients to know what the email is about.
If a recipient has opened the thank you email, you now have the opportunity to retain the customer and bring them back to the store. The easiest way to do this is with a coupon because it offers the customer something of value that they will want to redeem, especially if you have products that complement what the customer has already purchased.
Follow these examples
Here are a few examples of thank you emails you can send to your customers — just fill in the blanks with the right information
Hi [CUSTOMER NAME],
Thank you for your recent purchase of [PRODUCT] from [COMPANY NAME]. We would like to offer you a [XX]% discount on your next visit to [COMPANY NAME].
If you would like to redeem this offer, simply show this email at the time of purchase. We appreciate your business and hope to work with you again in the future.
Thanks for stopping by [COMPANY NAME]. I hope you're enjoying your brand new [PRODUCT]!
If you ever have any questions about ways to use [PRODUCT], let us know!
To show our appreciation, I'd like to offer you a special offer on your next visit to our store. Show us this email and get [XX]% off your purchase!
See you soon!
Hi [CUSTOMER NAME],
Just a quick note of thanks for your recent purchase at [COMPANY NAME]. We're excited to work with you moving forward so please don't hesitate to get in touch if you have any questions!
To help you explore more of our [PRODUCTS/SERVICES], we'd like to offer you a $XX coupon that can be used on anything at [COMPANY NAME].
Automate the process
Sending to all customers manually would be a time-consuming task. Instead of wasting valuable time, use automation to send thank you emails to your customers. Don't worry, even though these emails will be automatic, they can still be personalized through the use of a marketing automation platform. To try out automating your thank you emails, sign up for a free 14-day trial of SimplyCast's marketing automation platform, SimplyCast 360.