Use Automation to Make Your Marketing Environmentally Friendly

Alissa MacDougall
Posted on:
Tue, Sep 1, 2015
Reading Time:
2 minutes
Blog, Green Industry Marketing
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No matter your product or service, having green marketing is beneficial. By making your marketing green, you save money on physical advertising and show consumers that the environment is a priority for you. Marketing automation can help you make your marketing more eco-friendly easily.


Replace paper flyers and pamphlets with emails and email newsletters. By doing this you save paper and money because you do not need to pay to physically print the content. Paper advertising is expensive and wasteful considering a lot people don't read flyers and pamphlets.

Not only will marketing automation cut back on your marketing costs but it will help your message reach more customers.

The great thing about marketing automation is that it can tailor your messages to appeal to each customer individually. Personalized marketing will engage each customer differently because they are only seeing content that is interesting to them. This will make your newsletters more engaging for your customers.


SMS messaging is another great alternative to traditional marketing. SMS allows you to get your messages directly into the hands of your customers instantly. Most text messages are opened within 3 minutes of being received, which makes it a great option for quick, simple messages you want to spread.

You can also use SMS for coupons. If you want to offer your customers coupons or special promotions SMS messages are the perfect avenue because SMS coupons are much more likely to be redeemed than physical coupons. So, by switching to SMS you ensure that your messages are received instantly and that your coupons are being redeemed.

You can use marketing automation to make SMS messaging even easier by setting your SMS campaigns to send automatically. This means you need to invest very little time and effort into SMS marketing and still boost your customer engagement.

Social media

Engage lots of customers at once by using social media. By creating social media profiles for your brand you extend your online reach and you can communicate directly with customers. Use social media to post exclusive offers, contests, tips and tricks and you’ll see your customer engagement increase.

Make social media even easier by letting automation do the heavy lifting for you. With marketing automation all you need to do is write the posts you want in advance and schedule them to go out over time. This leaves you with a consistent and engaging social media presence that does not need constant supervision.

Try it out!

Are you ready to see what marketing automation can do for you? Sign up and try a free 14-day trial of our all-in-one green marketing solution.



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