When it comes to traveling, most travelers are undecided about where to go. There are a lot of options and a lot of places they can choose from. How can you convince them that your location is the perfect place for them to visit?
Generic marketing isn't going to cut it when you're trying to convince people to spend their valuable vacation time with you. You need to personally engage them and show them why you are the absolute best fit for their vacation.
Find Tourists on Social Media
Social media is the perfect place to appeal to potential visitors. By creating social media accounts for your location you create a place where you can directly connect with visitors and potential visitors. Here, you can provide exclusive deals, traveling tips and tricks and information about your location. All of this adds to your engagement with your travelers.
With social media you also provide travelers with a place to leave feedback and reviews on their experience. This information is valuable to potential travelers because they are able to see what actual visitors thought of your location instead of just seeing the marketing you do.
Mass marketing just doesn't cut it when it comes to travel marketing. Travelers need to be able to envision themselves at your location and generic marketing doesn't give them that personal connection. Offer your tourists something different: a personalized vacation plan.
In order to do this, have your travelers, or potential travelers, sign up for email communications from you. Then, provide them with surveys to complete in order to get to know them better. Take this one step further by enabling web tracking software in your website. This will allow you to see what each tourist is interacting with on your site and include this information in the vacation planning.
You have all this information for each tourist. Now what?
Now, you can easily plan personalized vacations for each person. Send out emails featuring aspects of your location that appeal each tourist based on their survey answers and your web tracking. Tourists will now be able to see themselves at your location because you have shown them that you have specific things and places that they are interested in. This is much more effective than giving all tourists the same vacation highlights.
Use SMS To Add To The Experience
So, a tourist has chosen your location for their vacation. How can you make their experience even better? Give your tourists the option to subscribe to daily SMS messages from you telling them about events and places in your location. Use the information you gathered from the surveys and web tracking you used to continue to personalize these SMS messages. This way you can further personalize their experience with your location by letting them know of things happening at your location that play to their interests.
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