2 min read
How to Start Internet Marketing: Answering Common Questions
If you have a small business, marketing your products and services on the internet is essential. But how do you start out? How do you get your message out everywhere it needs to be: on social media, in customers' inboxes, onto their cell phones and more? An automated marketing solution enables you to reach out over multiple communication channels while maintaining a consistent brand. Small businesses use marketing automation to maintain a personal connection with each of their customers. If you are wondering how to start internet marketing, check out these questions.
How do I get people to sign up for my messages?
If you're sending out text message promotions, email newsletters or voicemail reminders how do you get people to opt in to receive them? Ensure that you place signup forms everywhere (website, social media pages, in store, etc.) so people have lots of opportunities to provide their contact information. With internet marketing, you need to reach people in as many ways as possible. Also, tell people about the benefits of opting in right up front. Why would someone want to sign up? Do they get coupons, special promotions, exclusive deals, information that is not available everywhere, or reminders? Advertise the benefits and encourage people to take advantage.
How can I engage with my customers' personal interests?
Personally targeted messages are much more effective than non-targeted messages. They are more likely to be opened and more likely to lead to conversions. By tracking which emails your subscribers open, what links they click, which pages they visit, what purchases they make and more, you can learn about each person's unique preferences. A marketing automation solution records all this data so it can automatically categorize each contact. It separates each contact based on their preferences, actions and history and uses this data to send personalized messages. You can do automated lead nurturing, automated web tracking and more to cater to customers' personal interests.
How can I gain real feedback from my customers?
One of the best aspects of internet marketing is that you can gather a lot of data. Online surveys are an ideal way to gain feedback from your customers. Survey responses are automatically collected and you can view all the data. Analyzing survey data allows you to improve your products and services based on actual direct feedback. Surveying customers online is simple and efficient. You can offer an incentive for completing the survey, such as a coupon or a chance to win, in order to gain more responses.
How do I manage my contacts, customers and leads?
It is essential to keep all your contacts organized so you can do successful targeted marketing. The best internet marketing is based on solid contact management software. If it's integrated into your automated marketing solution, that's even more convenient. We offer a 100% free Contact Manager so you can keep track of all your important data.
How do I see what is working and what is not working with my internet marketing?
You need to look at your reports. Each internet marketing campaign should be tracked so you can see exactly how contacts are interacting with your emails, text messages, social media posts and more. After each campaign, analyze what got the most responses, opens, shares and so on. Each piece of data tells you more about what your contacts want.
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