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The real estate marketing effort from the public's perspective consists mostly of those "For Sale" signs on the front yard of a property. Newspaper entries hardly give enough room, and buyer's magazines are notoriously hard to get one's hands on. Even when you do find them, they're set up the same as a newspaper. Some TV stations or radio stations air real estate ads, but people want more information than those ads can supply.
That's where email marketing can help the real estate marketing industry. With the ability to send automated emails and craft custom ones for each client, email marketing has the power to change the real estate industry like nothing else. To explore those possibilities, let's consider some scenarios. Need to send an automatic email to notify buyers when a new listing is available in their area? Not a problem. Want to send out a newsletter telling people what you're up to, and sharing things about your employees and areas of expertise? Can do. Automatic emails educating prospective seller leads about different properties? Done.
As you can see, email, especially email automation, has a broad spectrum of use. Email can change the way real estate marketing is conducted, with emails able to be targeted using customer data, actions taken with previous emails, client location and property preferences and more. Tracking data allows you to do just that, changing who gets what message based on a number of personalized factors.
One of the biggest points to focus on when you're looking for an email marketing solution is deliverability. That's not a problem in the slightest for SimplyCast's email automation tool, which has an arsenal of processes dedicated to ensuring that deliverability remains as high as possible. You can do more with email marketing in real estate. Let us help you.
Check out other ways you can use marketing automation to your benefit!
on May 13, 2014
real estate marketing
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