How Trade Show Organizers Can Digitize Attendee Updates

How Trade Show Organizers Can Digitize Attendee Updates

trade show communicationsmarketing automationcustomer engagementcommunicationdigital communication

All trade shows have a lot of information to share with attendees, and even information that was sent in advance can be easy for attendees to lose in their inboxes. By finding new ways to make information accessible, trade shows can improve the attendee experience and create new opportunities across the show floor. Trade show organizers are looking for a solution that can improve how they manage their communication with attendees. SimplyCast offers the Live Trade Show Updates use case, a solution created to help trade show organizers to share information with attendees on-demand. The solution leverages personalized engagement-focused automation to make information more accessible and to remove the need to dig through old messages. 

By implementing key digital resources such as QR codes, easily adjusted web pages, and multi-channel communications, trade show organizers can streamline how they manage the sharing of information. This automated solution helps resolve the challenges that these companies face, such as making information accessible, informing attendees of opportunities, and sharing information as efficiently as possible. We have identified three core steps involved in the automated system to help trade show organizers to handle these issues. 

The Automated Solution 

SimplyCast anticipated the need for an improved method of updating attendees during trade shows while also creating an opportunity for show managers to communicate with the attendees throughout the event. By making use of automation and its key digital resources, they can create a better strategy to make information like maps or schedules accessible and visible to attendees directly through their phones. This solution is completely customizable to fit any organization's specific needs and make the best use of available technology. We have identified the key components of the Live Trade Show Updates use case and have created a breakdown to explain. 

Step 1- QR Forms 

Attendees who want to access information can scan a QR code on their mobile phone.  taking them to an online form. On this form, they can sign up to get updates throughout the event and allow trade show organizers to communicate with them about significant information, unexpected changes, and even emergencies. 

Step 2- Show Pages 

Landing pages can also be used to display core information like maps and schedules and can be linked to from forms or made accessible by their own set of QR codes made available throughout a show’s venue. When a previously identified attendee visits one of these pages, they can even adapt to improve the information that’s displayed. 

Step 3- Update Messages 

Update messages sent to attendees throughout the trade shows can be sent through emails, text messages, and even phone calls based on any preferences they indicated, and the content of the messages themselves can even be configured to make use of information that’s known about them.  

Why SimplyCast? 

That’s the summary of what it takes to create a digital solution to manage trade show updates live, and it’s only scratching the surface of what is possible when it comes to using automated technology to help companies to operate smoothly. 

The SimplyCast platform is a no-code platform that allows anyone to build and edit their solution. As a result, this solution is fully customizable, it can be tweaked or altered to meet the exact needs of every institution. 

Don’t worry about scalability and security! SimplyCast is an ISO 27001:2013-certified company with data centers in the USA and Canada. This means we can assure you that your confidential data is safe on our secure server and the messages you transmit are completely encrypted. Our platform has the capacity to send 100,000+ messages every hour and allows 10,000+ concurrent sessions. We can also acquire additional gateways and servers if you need them. 

Most importantly, we have a 99.5% minimum uptime. With our solution, you can have peace of mind.  


Don’t wait! Our experts are ready to give you a one-on-one demo to explain how this solution works. Let them know you’re looking at UC0000099, Live Trade Show Updates when your demo begins. 

Simply request a demo by clicking the button below and let us show you how our solution can help you manage your organization's outdoor event information sharing more effectively. 

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