2 min read
How Automated Marketing Helps Telecom Providers Stay Ahead
We hope everyone enjoyed their Labour Day weekend! It's hard to believe September is here, but believe it or not this is the perfect time to think about mobile marketing, especially if you're a mobile service provider.
The number of mobile service providers is constantly growing, along with the rapid growth of the mobile phone customer base. What makes a customer choose one service provider over another? Often this choice is based on low rates, but offering low rates does not guarantee loyal customers because these customers will seek out even lower rates when other service providers offer special signup deals and "Switch to Us!" promotions.
A 2012 Canadian J.D. Power study found that, while the number of people buying and using mobile devices continues to rise at a swift rate, customer satisfaction rates only rose by 6% from 2011 to 2012. The highest levels of customer satisfaction were with smaller service providers, not the main large service providers.
By providing a superior level of customer service and improving individual customer communication, any service provider can rise above the competition. In order to maintain loyal customers, it is essential to building strong customer relationships, based on personal communication and service, and responding to customer feedback.
The 360 Automation Manager is a communication and marketing solution that allows you to reach out to thousands of customers through email, SMS and voicemail. You can automatically send individual customers messages that address their unique needs and preferences, so you can offer a higher level of personalized customer service than other service providers.
This automated solution allows you to manage an infinite amount of customer data, while automatically collecting new data through signup forms and more. It is an all-in-one solution which integrates multiple marketing and communication tools into an easy-to-use solution.
Save time with automated messages that send exactly when you need them to. Customers receive bill notices and reminders, payment confirmations and thank you messages, even birthday wishes, all automatically.
Reduce customer churn by building strong relationships. Surveys allow you to gather customer feedback. Customers can also select how they prefer to be contacted: by email, voicemail or SMS.
Take a multi-channel approach to marketing and communication. Send SMS campaigns which allow customers to take advantage of special deals and promotions. Send emails to confirm bill payments and account changes. Send voicemails when services or rates are changing. The 360 Automation Manager will even update your social media pages so you can attract new customers through Facebook and Twitter.
The 360 Automation Manager can help you reach your goals of not only gaining new customers and retaining current customers, but also ensuring that customer satisfaction remains high due to superior customer service. Contact SimplyCast today to discuss how this automated solution can save time, reduce your budget and help you stay ahead of the competition.