Most marketing automation solutions will focus on the benefits of customer engagement. And, they're right to. Using marketing automation to engage customers is great because automation allows you to personalize communications, send automatically, and use multiple channels.
But, did you know that marketing automation has internal uses that food retailing companies can take advantage of?
Do you have forgetful employees or student employees that work part-time? What if there was a way to remind them of an upcoming shift so they don't forget?
A marketing automation platform has the capability to send date-based reminders to your staff via SMS or email, depending on their communication preference. This helps ensure that your reminders are received and your staff don't miss a shift!
Help train new staff
When you hire a new employee, do you have trouble locating all the documentation they need? What if there was a tool that distributed this information for you?
Create a flow once in a marketing automation platform, making emails that contain all the information a new hire would need. Now, every time you have a new employee, simply add them to this flow and they will receive all the document automatically.
In this way, marketing automation assures that no documents are missed and the hire is prepared and ready to start!
Reduce administrative work
Are your administrative assistants working on many things at once? Do you want to take some of the work off their plate without hiring an additional person?
This is another area where marketing automation can help.
Automating some of your communication processes (social media, weekly newsletters, internal reminders, training, etc.) will reduce administrative work and allow your staff to focus on more pressing matters.
Gather data between branches
If your business owns several branches, you can use marketing automation to gather data from all the branches in one place. With marketing automation, if your branches are managed through the main account, you will be able to view and collect all the customer data in that account.
Try it today
Are you ready to see how marketing automation can help your food retailing business, both internally and with customers? Sign up today for a free 14-day trial.