4 Steps to Improve the Retail Stock Outage Strategy

4 Steps to Improve the Retail Stock Outage Strategy

retail communicationretail automationcustomer engagementoutage notifications
Retail Stock Outage Strategy

Many companies face product shortages that can interfere with their daily tasks. Once the demand for a product continues to grow, the company is often faced with a high volume of calls, emails, and social media messages inquiring about the shortage. This increase in calls takes up time from store employees, support centers, and social media managers, preventing them from completing other work. 

A digital solution can make this process much more efficient, by sending accurate, personalized updates when new stock is entered into the database. This allows customers to receive products in a timely manner, while easing the manual workload of the employees involved. 

SimplyCast presents the Retail Stock Outage use case, an automated solution designed to help companies manage their stock shortage system. This solution makes use of relevant digital tools, along with automated communication technology to ensure that goods are made available to customers quickly and efficiently. 

The Steps 

SimplyCast anticipated the need for an organized method of communicating stock outage information to customers, to ensure they are kept up to date on the desired product’s availability. This can be achieved using a simple four step solution. 

Step 1 – Set Up Integration 

The first step of the process is connecting the customer database with the stock database. This allows messages to be sent to the list of customers who signed up for stock alerts based on the product they showed interest in, and any relevant changes to that product in the stock database. 

Step 2 – Capture Customer Data 

A form is created that allows customers to visit the company website, and request updates on a certain item that is facing shortage issues, or general updates on a specific product. This form may contain information such as product name and details, preferred contact methods for the customer, name and postal code fields, and any relevant disclaimers for the store and their product availability. 

Step 3 – Personalized Messages 

To ensure the customer feels their product interests were taken into account, personalized messages can be sent. The message can pull data from the form to include information like their name, locations with available stock, etc. By personalizing these messages, the customer will feel more connected and be more inclined to open the notification. 

Step 4 – Report Review 

This final step involves reviewing a report to gather valuable information on customer behavior, and address any issues with supply and demand. This also allows you to see what actions were taken involving your stock, and improve any messaging details using the store data. 


Why SimplyCast? 

That’s the summary of what it takes to create an effective retail stock outage solution and it’s only scratching the surface of what is possible when it comes to using digital technology to improve customer engagement. 

The SimplyCast platform is a no-code platform that allows anyone to build and edit their solution. As a result, this solution is fully customizable, it can be tweaked or altered to meet the exact needs of every institution. 

Don’t worry about scalability and security! SimplyCast is an ISO 27001:2013-certified company with data centers in the USA and Canada. This means we can assure you that your confidential data is safe on our secure server and the messages you transmit are completely encrypted. Our platform has the capacity to send 100,000+ messages every hour and allows 10,000+ concurrent sessions. We can also acquire additional gateways and servers if you need them. 

Most importantly, we have a 99.5% minimum uptime. With our solution, you can have peace of mind.  


Don’t wait! Our experts are ready to give you a one-on-one demo to explain how this solution works. 

Simply request a demo by clicking the button below and let us show you how our solution can help you manage your retail stock outage strategy more efficiently. 

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