Student recruitment is expensive. Recruitment costs per student can be over two thousand dollars. Yet, recruitment offices at most post-secondary institutions continue to have the same budget year-to-year. This forces these offices to do more with less. So, what can student recruitment offices do to get the absolute most out of their limited budgets and improve student recruitment strategies? Student recruitment software with the ability to create personalized communications might just be the solution you need!
Personalized content can help you appeal to new potential students. In fact, 74 percent of admissions offices said that this type of content is a priority for them. However, manually engaging each potential student is not practical and can take a toll on staff and resources. Recruitment personalization isn't easy, but it can be made so much easier if you have the right tools for the job.
This is where marketing automation comes in. An all-in-one marketing and communication automation platform is ideal for recruitment and admissions offices because it allows you to automatically personalize your communications with potential students.
Has a student viewed the basketball team on your website? Automation can ensure that in the next communication you have with that student, they are automatically provided with more information about the basketball team.
Does one student prefer text message and another prefers email? Automatically communicate with each individual through their preferred method of communication with a multi-channel platform.
This type of personalization boosts engagement with potential students, giving you a competitive edge over other schools they may be applying to. And, with 79 percent of new students applying to at least three schools, you need to be competitive in order to keep new students enrolling with you.
Try Student Recruitment Software for Yourself!
Are you ready to try marketing automation for yourself? Contact the SimplyCast sales team to learn more about what our all-in-one engagement automation solution can do for you!Get a free demo today!