Improve Student Recruitment with Personalized Communications

Alissa MacDougall
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Posted on:
Wed, Nov 4, 2015
Reading Time:
1 minute
Categories:
Blog, Educational Institutions
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Student recruitment is expensive. Recruitment costs, per student can be over two thousand dollars. Yet, recruitment offices at most post-secondary institutions continue to have the same budget year-to-year. This forces these offices to do more with less.

Personalized content can help you appeal to new potential students. In fact, 74 percent of admissions offices said that this type of content is a priority for them. However, manually engaging each potential student is not practical and can take a toll on staff and resources.

This is where marketing automation comes in.

An all-in-one marketing and communication automation platform is ideal for recruitment and admissions offices because it allows you to automatically personalize your communications with potential students.

Has a student viewed the basketball team on your website? Automation can ensure that in the next communication you have with that student, they are automatically provided with more information about the basketball team.

Does one student prefer text message and another prefers email? Automatically communicate with each individual through their preferred method of communication with a multi-channel platform.

This type of personalization boosts engagement with potential students, giving you a competitive edge over other schools they may be applying to. And, with 79 percent of new students applying to at least three schools, you need to be competitive in order to keep new students enrolling with you.

Are you ready to try marketing automation for yourself? Sign up for a free 14-day trial and see what is possible with a multi-channel marketing automation platform!


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