If there's one thing we know for sure it's that email marketing works. Last year, over 40 percent of email recipients made at least one purchase because of a marketing email.
This means that email marketing is definitely worth the effort, especially considering that the average ROI for email marketing is $44.25 for every dollar spent.
With this in mind, here are a few tips for how you can improve your email marketing to increase your open rates and engagement with your email subscribers.
Get permission
Permission, or consent, is a big thing in email marketing. Basically, you need to have consent in order to send emails to your contacts. Think back to the days of telemarketing and the ever popular Do Not Call list. These lists became popular because telemarketing calls were typically unsolicited. No matter the medium, if it's unsolicited marketing it will get shut down.
You can easily avoid this by only sending to people who have given you consent to contact them.
Have several opt-in forms
Opt-in methods are how you gather consent online to send emails to your contacts. This can be a signup form on your website, a landing page promoting your email newsletters, or an integrated form on Facebook.
Having more opt-in methods means you can increase your number of subscribers because your forms will be seen by more people.
Welcome new subscribers
No matter what kind of email list someone has opted in for, you should be personally welcoming them. This can be done with a simple welcome email or with a welcome email series.
When someone signs up for your email communications, you don't want them to fall off or unsubscribe because they weren't engaged right away. This is why welcome emails are important.
Have an automated solution
With email marketing, timing and content is everything. If you want to be able to target and communicate with your email subscribers automatically, an automated solution is the way to go.
Marketing automation allows you to send welcome campaigns to your subscribers as soon as they opt in, manage and set your send time, and personalized the content of your emails. Marketing automation makes your email newsletters a much more personal and engaging experience for your readers.
If you'd like to see how marketing automation can help you with your email marketing, sign up for a free 14-day trial.
