For enterprising businesses that are curious about why they need to include affiliates in their marketing strategy, we're here to help.
Any comprehensive online marketing strategy needs to include more than one channel, and why not include a channel that essentially earns you more customers and money?
Affiliate marketing, if executed properly, is an invaluable tool in any company's marketing arsenal.
1. Reach customers you didn't even know you had
One of the biggest advantages of jumping headfirst into the world of affiliate marketing is how far you'll extend your reach. You'll reach current customers you didn't even realize you had.
Collaborating with an affiliate opens up your company to new customers and new sales opportunities.
Who wouldn't want an easy extra source of revenue? If you do, affiliate marketing is the way to go.
2. Someone else is doing your grunt work… sort of
Sure; affiliate marketing takes a huge burden off your shoulders. They ferret out new opportunities while you sleep. Well, kind of.
If you find an affiliate that has a good and consistent reputation, then you really don't have to stay on top of them all of the time. However, with any marketing strategy, you do have to review it.
3. Learn more about your existing customers
As you're gaining new customers, you're gathering an incredible amount of information on your existing customers.
Your customer profile will improve as you gain more insight into their online habits, purchasing strategies and overall online behavior.
The great thing about affiliate marketing is that it shows you much additional information about your customer base. For example, you may not have realized that some of your regular, long-time customers, in fact, found you through an affiliate and still rely on these links to find you.
4. Great way to earn additional sales income
For many marketers, this is the main advantage to affiliates. Who doesn't like making more money? And, with affiliate marketing, you will.
The reason why this is the last advantage is that making some extra money is actually a side effect of affiliate marketing.
In the long run, earning some extra revenue is less important than tapping into new markets.
Consider the additional sales income generated from affiliate marketing as the cherry on top of a sundae: everything else underneath is absolutely fabulous and the cherry is just a little extra that makes it more special.
Want to try out affiliate marketing with SimplyCast? Become a partner today and earn 20% (first-time commission) on each qualified lead that you bring in!
