Insurance Marketing: Increase Your Reach without Increasing Cost

Veronica Taylor
Posted on:
Sat, Jun 7, 2014
Reading Time:
3 minutes
Blog, Insurance, Insurance Marketing, Marketing Automation
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insurance marketing

In order to grow your business and get the word out about your insurance services, you need to hire more people and spend more money, right? Not anymore. Marketing automation is your new secret weapon. It helps you reduce the time and money you spend marketing. It also effectively increases your reach and promotes your business. Marketing automation has other benefits as well. It leads to happier customers and reduced customer churn.

How can marketing automation help build trust among customers?

Customers are wary of insurance companies. Often, insurance providers have a reputation as huge nameless, faceless organizations. Building trust is essential to maintaining customer loyalty. Use a marketing automation solution to build a comprehensive personalized communication campaign for each of your customers.

Customers have a wide variety of needs, preferences and questions about insurance. How can you provide personalized care to each and every customer? Marketing automation helps you reach each customer. It enables you to cater to their individual insurance needs, building trust and increasing customer satisfaction.

Ask customers to select how they want to receive messages, specify what benefits or policies they want more information about, and list some personal information about themselves. Based on this information, the process of connecting with them is easily automated. Customers get their questions answered with relevant, useful information and your insurance company saves time and effort.

Creating such a personalized communication flow contributes to higher rates of customer trust.

How does marketing automation save my insurance company money?

Saving time and staff hours allows you to save a lot of money every month. With a marketing automation solution, it is entirely manageable for one or two staff members to run complex insurance communication campaigns for hundreds of customers. Automation takes over many tasks that were previously done manually. This allows staff to focus on other areas that need work. With automation, your staff is much more productive without sacrificing quality or customer care.

The most comprehensive marketing automation solutions offer everything you need in a single solution: contact management, email marketing, social media management and more. In addition, it's simple because all your information is in the same convenient place. Use an all-in-one insurance solution for maximum productivity as well as savings. You only have one bill to pay at the end of the month.

How can marketing automation make my company's inbound marketing more effective?

Inbound marketing is an important component of any insurance company's marketing strategy. Inbound marketing includes any quality content you put out. This could be industry guides, planning materials, white papers and more. Creating inbound marketing content shows your customers that you are a knowledge authority in the insurance industry and builds trust.

Use marketing automation to learn more about your audience. Whenever a customer downloads some of your inbound marketing insurance content, gather data from them. Have the customer select their preferences so they will receive automated insurance messages targeted to their needs. You will learn much about your customers based on the content they download and the data they provide.

Your automated marketing solution also spreads your inbound marketing content on social media and through email marketing. Such distribution gives your content a wider reach and saves your staff time.

Want to see the difference automation can make for your insurance marketing? Check out the SimplyCast 360 platform and sign up for a free interactive demo to see what it can do.


Get a free demo today!

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