Chiropractor marketing is a unique mix of providing healthcare information and services and offering coupons, contests and special promotions. Since the internet is now the main source of information for most customers, it is essential to do effective internet marketing. Knowing what not to do is just as important as knowing what to do. Here are a few common mistakes to avoid in your chiropractor marketing.
1.) Not Staying in Touch with Customers After Their Visit
Getting a customer doesn't do much good for your business if you can't keep them. Build and strengthen an ongoing relationship through a series of personalized automated emails. When you have a marketing automation solution, it automatically sends out emails to each customer based on their previous visit history, appointment dates (reminders), birthdays (coupons or discounts), personal health issues and other relevant data. Since the process is automated, you are able to provide a highly
2.) Not Promoting what is Unique About Your Chiropractor Business
Trying to appeal to everyone is overwhelming and leads to a lack of focus in your marketing. All chiropractors have certain specialities and strengths. You need to play up these unique aspects in order to draw customers in. If you try to be the department store of chiropractors, you are likely to come off looking cheap or not legitimate. Instead, focus your marketing on the services that you do best
3.) Not Using Social Media Effectively
Social media is a great way to reach out to new customers and make the most of your marketing. Posting and tweeting is free, so social media helps you spread your messages without spending a fortune. Images and videos are always great to post, because they get high rates of engagement. Social media is often used by savvy chiropractors for running contests. Contests are an ideal use of social media and a great form of marketing. Contests get people sharing your content and interacting on your social media pages. You can also post industry news, updates to your facility and customer reviews.
4.) Not Promoting Your Customer Reviews
Before visiting chiropractors, customers want to know what kinds of reviews the business receives. Using your reviews for marketing is one of the most effective ways to build trust and engagement with customers. Social media is the perfect way to spread your reviews. Thank customers for positive reviews and tell them you hope to see them again soon. But don't forget to address the negative reviews. Apologize for the poor experience and explain how you are going to make up for it or how you have fixed the problem. If you come across any great comprehensive reviews that you want to use for marketing purposes, offer the reviewer a coupon or a free service to show that you value your customers.
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Marketing automation creates a lot of efficiencies for your business, including sending personally targeted marketing campaigns and appointment messages to each customer. Automating many of your communication processes saves time and money and makes the most of your staff resources. Sign up for a 14 day free trial of our chiropractors' internet marketing solution to make the most of your marketing budget.