HootSuite is great for social media management, but what if you're looking for additional services? How about a program that lets you manage your most important social media accounts and also offers different ways to reach and engage with your customers. Social media is great for promoting your products and services to a wider audience, and for spreading the word about fun contests, but often you need more to effectively market your business to your customers. You need to reach out to your customers over multiple channels.
If you are currently using HootSuite for your social media management, you may be using another provider for your email marketing needs, and another to do online surveys, and yet another to send out text message coupons and information to your customers. But it can get complicated and expensive dealing with multiple providers. Wouldn't it be simpler if you could market your business in multiple ways through a single solution?
Now you can.
When You Need More than Social Media Management Tools
It is essential for you to reach out to your customers in multiple ways. Connecting with people through email marketing, social media marketing, text message marketing and more allows you to gain new customers. Sharing news, photos, blog posts and more on Twitter, Facebook and other social media sites is a great way to widen your audience but it is not the only way. Make sure you include social sharing buttons in your email marketing newsletters so subscribers can share your message with their friends at the click of a button. You can create and distribute all your marketing campaigns through a single, powerful solution.
The solution is called SimplyCast 360, and it is an all-in-one customer flow communication tool. It is designed to reach your customers on their preferred mode of communication, with messages that are tailored to their personal needs and interests.
It is an automated solution that will save you time and make the most of your budget. It sends messages to each individual customer automatically, based on selections they have made, links they have clicked, their birthdays, their unique personal customer profile, their past purchases and more.
And, if you're switching from HootSuite, of course you will be looking for social media management alternative. SimplyCast provides a Hootsuite alternative and also additional tools for marketing through various channels. Our social media tools include a full social media management solution for both Facebook and Twitter, two of the most popular and influential social media sites. See the section below for more details.
SimplyCast 360: An Alternative Communication Solution
Our tools and what they can do:
Facebook: Our Facebook marketing tool allows you to create posts in advance, like Hootsuite, and schedule them to post at organic times so they don't look automated. It is also simple to set certain posts to be repeated at scheduled intervals. You can, also similar to HootSuite, post images, milestones, events and more from the SimplyCast dashboard. You can also automatically target your posts for certain users by age, gender, and location. And of course, you can add forms and surveys to your Facebook page.
Email: Email marketing is one of the most effective ways to reach your customers. Email marketing also has the highest ROI of any marketing method, compared with the inexpensive amount you have to spend. Our email marketing tool has a slew of customizable features and features a drag and drop interface and a "what you see is what you get" editor. It is very simple to create email newsletters and schedule them to send. You can send emails to all your contacts at once or you can segment your contacts into small, more targeted lists. You can also A/B split test your emails to see how certain subject lines or other aspects perform.
Text messaging: Text message marketing is an effective and personal way to reach your customers. Text message coupons are much more likely to be redeemed than traditional coupons, making text messaging the ideal way to drive business to your company with personalized discounts off your products and services. Text messages are also a great way to send reminders (such as appointment time reminders), because most text messages are opened within five minutes of being received.
Voicemail: Voicemail messages can be a great alternative way to reach your customers who don't have access to the internet. You can use them to send marketing messages, contest details or timely reminders.
Online Survey: An online survey is a great way to gather information and feedback from your customers, and it can help you to truly improve your products and services. You can promote these online surveys through your social media pages and also mention them in your email marketing newsletters (and provide a link to them). All results are emailed to you and automatically organized into easy to understand graphs and pie charts.
Signup Form: Including signup forms on your social media pages and on your website provides an easy way for visitors to sign up to receive your email newsletters or text messages, or to sign up to your service, or whatever you are using the signup form for. All signups are added to your contact lists along with their relevant information and they receive a confirmation and welcome email right away. The message of the email is completely customizable.
Event Management: Want to host fun events and invite lots of guests without going crazy trying desperately to organize RSVPs, send reminders and sell tickets? No problem. The SimplyCast event management solution makes planning an event much easier. It creates a landing page for you, based on the event information, which includes a map for guests, host contact information, meta information to help search engines find it and more. The event management solution also organizes each RSVP that comes in, emailing them to your email address of choice, and sends reminders to all guests before the event to help increase attendance. It even features different types of tickets so you're always organized.
Contact Management: In order to do effective targeted marketing and personalized customer communication, you need a top notch contact management solution to keep all your important contacts and information impeccably organized. SimplyCast offers an excellent contact manager, and the information stored in it is used to trigger customer communication campaigns.
We also have other tools, including an autoresponder tool to compliment email marketing campaigns, a fax marketing tool, web tracking which allows you to track which links customers click in your email newsletters and on your website and social media pages, an easy to use landing page generator, and a blacklist monitoring tool for your IP address.
Maintaining a Consistent Brand Presence Across Channels
In addition to maintaining an up to date social media presence, creating a strong brand identity among all your marketing messages is a great way to promote your business. Maintaining a consistent brand helps your customers to recognize your messages, and it also helps them to remember your messages and your business.
Your brand tells your customers what your business is all about. When you use a single solution like SimplyCast 360 for all your marketing, it is easy to maintain a consistent brand. You will have all your images, company information and other branding material stored in a central location and easily accessible, so it is simple to reuse them for future campaigns. A consistent brand image helps to tie your various marketing campaigns together and create loyalty with your customers.
But is a consistent brand across channels really that important? It is, in fact, essential. Presenting messages which look and sound different, or messages that frequently change, or email messages that are very different from those on your Facebook account can really set your marketing efforts back. If, for example, your email sender name is "Dave's Cars: Where Value Meets Service" and your Facebook company information comes up as "Dave's Cars: We Value Our Customers," you may appear to be presenting out of date or conflicting company information, which can erode customer trust and make your business and slogan less memorable. Some customers may even wonder if it is the same business at all.
Ready to Make the Switch from HootSuite?
With SimplyCast 360, the all in one solution, you can do more than just promote your business with social media marketing. You can promote your business in multiple ways through a single solution, so all your information is organized in a central location and you only have one monthly bill to think about. You can even sign up for free.
SimplyCast provides the best customer service you can get. If you have questions or feedback you can reach our team any time at 1-866-323-6572 or email our customer care team.