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Marketing Automation Software: SimplyCast 360

2 min read

Marketing automation platforms are a great all-in-one place to accomplish your marketing campaigns. These platforms allow you to personalize content and connect with contacts in a way that would otherwise be time-consuming and difficult to do manually.

SimplyCast is an all-in-one marketing automation platform that allows you to nurture and communicate personally with each contact through over 15 communication channels.

Oracle's Eloqua is another popular platform that allows you to nurture contacts automatically.

Eloqua's platform is aimed at enterprise level business whereas SimplyCast provides you with scalability for small, medium, or large businesses.

Both platforms are efficient and effective, but there are a few differences between them.

When it comes to channel offerings, SimplyCast has several more options than Eloqua. With over 15 channels, SimplyCast offers a built-in blacklist monitor, web tracking software, and SMS automation in addition to the standard email automation, landing pages, forms, and surveys.

SMS messaging has become a very popular form of communication in recent years with the growth of mobile phones. SimplyCast has responded to this communication reality by developing its own SMS platform that integrates seamlessly with the rest of the platform. You can do SMS marketing through Eloqua, but it involves using a third party application. This detracts from the all-in-one approach marketing automation platforms usually take.

Marketing today is a worldwide reality. With customers in over 175 countries and the capability to support 10 languages, SimplyCast is a trusted marketing and communication platform provider. This type of support is essential to SimplyCast's role as a global marketing automation provider.  With Eloqua, there are two languages and just over 30 countries supported.

SimplyCast was built with the philosophy that a system should fit the user's process instead of the user having to fit into the system. This is why SimplyCast actively promotes the ability to connect with other platforms. The system comes with an available API as well as many integrations with popular CRMs. This allows you to enhance your pre-existing marketing efforts without having to start from scratch in a new platform. Eloqua does not have an API available.

Marketing automation is a relatively new tool to the marketing world and it can be difficult to get the hang of, especially if you've never used the technology before. That's why SimplyCast offers free onboarding and personalized lessons that help you build your own campaigns as well as a vast library of written and video information. Making customers comfortable and familiar with the technology is a key goal at SimplyCast. Best of all, the drag and drop functionality of the platform means you don't need any coding or technological knowledge to build your marketing and communication campaigns.

Eloqua also offers information in the form of phone support and a library of videos and written content.

Now that we've looked at a few of the differences between SimplyCast and Eloqua, it's time to look at the biggest difference: cost.

On a monthly basis, the most basic Eloqua package will cost you $2000. With SimplyCast, plans start at $99. This price difference only increases as you look at larger packages. Eloqua's standard package is $4000 and only custom pricing is available for their enterprise level.

SimplyCast's prices are as follows: $199 for basic, $299 for professional, and $499 for enterprise.

This difference in price does not mean that SimplyCast's technology is inferior in any way. Whereas larger companies may purchase technology to create their platforms, SimplyCast owns all of its own technology because it is built in-house. This allows the savings to be passed on to the customers. At SimplyCast, the goal is always to provide affordable marketing solutions to businesses of any size. This is reflected in the pricing structure, channel selection, and learning materials.

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Keywords:

marketing automation

eloqua alternative

simplycast

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