Newsletters are a staple in online marketing. Did you know that 78 percent of marketing emails are sent directly to personal email accounts? This means that most of your clients and subscribers are receiving your emails in their main accounts. This alone makes newsletters a worthy investment in your marketing campaign. But, what if I told you that you can increase your newsletter engagement and boost client interest even further?
According to the digital marketing industry publication, Marketing Land, personalized promotional emails had 29 percent more unique opens than emails that were not personalized. Yet, the same report found that 70 percent of brands do not personalize their emails.
In order to ensure that more people are opening and engaging with your newsletter it is important that you include information that is tailored to each individual's interests.
For example, your facility is offering several different programs for the upcoming month: zumba, yoga and weekly basketball tournaments. Ideally, you want your clients to see all of the upcoming options but by highlighting the one program that is the most likely to appeal to the client you will boost your engagement with them. So, if a client recently took your last dance class you would want to personalize their newsletter to feature the zumba program in a more prominent place than the other programs.
Doing this for each client may seem like time-intensive work but with marketing automation you can simplify the process. Using Conditional Formatting, SimplyCast 360 is able to personalize your newsletter for each client automatically. SimplyCast keeps track of all interactions you have with a client in the Customer Relationship Manager and then uses this information to send them personalized communications.